June's Top Questions — Answered!
Soup Agency
Whether you’re looking for a full digital game plan or just a nudge in the right direction, we’ve got you covered.
As marketing specialists, we often see similar marketing questions rolling into our inboxes each month. That’s why we’ve decided to answer some of the most common questions we were asked in June.?
What’s the best channel for generating quality leads??
Sadly, we don’t have an easy answer for this one. The best channel for you is always going to depend on your unique goals and situation. For companies trying to retain customers on a low budget, email marketing is perfect for nurturing clients, driving repeat engagement and purchases/leads. However, it requires an existing mailing list. If you’re more focused on engaging new audiences and driving brand awareness, a paid search or social strategy is going to be your best bet!?
Should I be advertising on TikTok?
As with anything, choosing your advertising platform isn’t going to be a one-size-fits-all approach. However, the TikTok platform offers unique benefits to businesses trying to get in touch with younger or niche audiences. Although many businesses are unwilling to invest in a TikTok strategy due to the misconception that the apps’ only users are young people with no spending power, TikTok’s range of budget friendly marketing options and powerful algorithms can help your brand get in front of the right audience. You can speak to us about your TikTok strategy options at any time.?
Learn more about advertising on TikTok through our blog post: https://www.soupagency.com.au/post/5-reasons-you-shouldn-t-be-afraid-to-advertise-on-tiktok?
Do I really need a blog??
Putting out consistent, high quality blog content is one of the easiest and most cost effective ways to increase your SEO rank for key terms and drive increased traffic to your website. Blogs allow you to share advice, tips, and information about issues and ideas that are relevant to your business, and can help new customers find you more easily. Additionally, blog content can easily be repurposed as content for your other social channels. Bonus: a blog is also a great tool for improving your backlink acquisition and improving your internal linking structure.?
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Why do I need GA4??
Google Analytics 4 (GA4) is a new and improved version of Google’s current digital analytics platform, Universal Analytics, which is on its way to retirement. Luckily, GA4 is fitted with new features that help you track user journeys across platforms, access more accurate insights, and even estimate purchase probability for different users. Long story short, you’re going to have to make the switch to GA4 from Universal in the next 12 months, and making that transition is going to be easier if you have more experience with the platform.?
For more info, visit our recent blog post on the GA4:?https://www.soupagency.com.au/post/what-on-earth-is-google-analytics-4-and-why-you-should-start-using-it-right-now?
Have there been any META updates recently??
Yes! What’s great about the Meta platform is that things are always evolving and improving. One of the newest developments is the announcement of Meta Advantage Suite which aims to boost performance and personalisation. This claims to be the most advanced automation and machine learning technology designed to help create and deliver the most efficient campaigns to a better suited audience. Less cost and higher performance? Yes please!
What’s more, META has introduced a new creator marketplace that allows businesses to easily list their partnership opportunities and connect with creators — making it easier than ever to produce partnered content with influencers.?