June Social Media Updates

June has been another busy month in the world of social media, let's break down the top 10 B2B-focused social media updates.

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1) LinkedIn preview links are now much smaller, taking up less than half the space of the previous link preview layout

2) Facebook, surprisingly, comes out as the most used B2B social platform, followed in order by Instagram, Youtube and LinkedIn

3) Almost half of Generation Z use social media to search terms over Google

4) Across all platforms, the best time to post remains around midday from 10 am - 3 pm

5) For Instagram, sends (sends per reach) are becoming more important to the algorithm.

6) Again on the platform of Instagram, posts which ask for specific actions comments or emojis won't be recommended by the algorithm

7) Threads will celebrate it's first birthday on July 6th

8) Facebook users now spend 60% of their time watching videos on the platform

9) LinkedIn newsletters have been launched, but the main downside for businesses is you cannot collect readers' email addresses from them

10) TikTok is testing 60-minute video uploads

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