June Newsletter

A quick team update...

• Account Director?Kieran Press?had a blog published in PPC Live commenting on how user behaviour and preferences have changed in recent years. It is a pretty good read to be fair, definitely worth checking out!
• June is quite the month for Signify birthdays with not one, not two, but three birthdays! This was too good an opportunity to pass on (coupled with some lovely weather) so the team headed out for some drinks to celebrate.
• The Signify Euro's 2024 sweepstake is in - who do you think has the winning hand?

???Industry Updates???

If it's not Google it's LinkedIn. It is becoming harder and harder to keep up with the digital world, but fear not we have you covered with some of the most recent updated you should know about:

?? LinkedIn's video feed is here, so there's no time like the present to get your social video strategy in place. Need some help? Why not get in touch and have a chat with our social team.

??Google part 1 - there's been a documentation leak! Want to find out some of the key takeaways? Check out our LinkedIn post.

?? Google part 2 - have you seen Google's new AI-native search? The new update from the search platform provides a custom-built body of text and links in response to a plain text enquiry.

?? Universal Analytics - we won't make you read about this one, so instead we will direct you to a video of Account Director, Archie Fiddes giving you the low-down.

?? Elevate Your Video Strategy???

3 tips to get your video strategy primed for the digital space:

1. Start with a strategy by defining?your goals, target audience and key messaging.
2. On social, users decide if they want to scroll within the first three seconds so make them count!
3. Social algorithms and search engines mimic each other, so optimise your videos for SEO to increase visibility.

Latest Blogs ??

• How to market a law firm
• Search Generative Experience (SGE)
• How to attract affluent travellers online

Got a marketing query? Get in touch!