June Newsletter

Are the Robots Finally Taking Over????

During our most recent strategy day, the team discussed AI and how it could impact the future of online marketing. After looking at various use cases and reviewing opportunities and threats we turn to the pens of Adelaide and Nathan for their thoughts on AI and how it could impact different areas of marketing in the future.?

Adelaide -?AI and Digital Marketing

Nathan -?AI and Paid Advertising

One thing we do know - it?certainly wrote us a great song about pasta!

The Long-Awaited (And Not Very Highly Anticipated) GA4 Migration???

Whatever your thoughts on Google's new Google Analytics 4, the switch over is happening and the countdown is on. If this is something you have been putting off, consider this your reminder to sort it before it's too late!?

From 1st July, standard Universal Analytics properties will stop processing data so it is important to have the new GA4 properties set-up before then. We have been working to migrate our clients over and the team have been doing lots of training on the new platform to ensure we all know our way around it!

The Ever Changing World of Social Media???

From Elon Musk doing his thing over at Twitter HQ to the geniuses at TikTok trying to make themselves the new Google, social media is changing quicker than ever before and becoming harder and harder to keep up with. We have been keeping you up-to-date over on our LinkedIn with some handy social media update guides. Make sure you are following us so that you get our content on your timeline - you don't want to miss out on social media updates like?this?or?this.

Team Sig Updates???

-The annual BDC quiz took place on 27th April. We went in feeling positive and after a hard fought battle, Team Sig placed a respectable 7th place. (Nathan is already recruiting for a new team for next year, applications are now open)

-We held our?quarterly strategy day in May with the focus being on AI and how it will impact the industry. Read on to find out what the team discussed.

-We started working with some new clients in the past month including?Marvellous Escapes,?Javelin Jack?and?Diamond Air International.

Latest Blogs???

-What Is The Best Bidding Strategy To Use on Google Ads?

-Google Ads & Chat GPT - What Is The Future Of Paid Advertising?

-All The Social Media Platform Updates You Need To Know About

Hopefully you enjoyed this month's email and are already looking forward to the next!

Team Sig x