June Newsletter
Welcome to our monthly newsletter, where you can keep updated with the latest news, gain valuable insights, and sign up for our upcoming webinars.
Prepare for a cookieless future with the GA4 Summit Series
The way that marketers work is changing, and now is the time to prepare for a cookieless future.
To help businesses and marketing leaders overcome their struggles with Google Analytics 4, we collaborated with our Google Partners to present the?'GA4 Summit: Getting the most out of Google Analytics 4 in a post-cookie world'.
This series highlights the exciting opportunities for marketers, and how they can be capitalised on?through collecting, injecting, modelling, and successfully activating your data in GA4.
How GA4 works and why you should collect better data
GA4 has been developed to embody Google's industry-leading approach to user privacy. Google Analytics 4 helps digital marketers to transition to cookieless measurement and activation. This is what 'Collect', the first episode of our GA4 Summit Series, explores. Watch our video to learn more.
Why digital marketers should unify online and offline data
A fragmented user journey can cause several issues for marketers, and the solution is to unify online and offline data in your CRM. Without properly tying up these two types of data, marketers are missing out on the opportunity to assign value to the channels that truly matter. Read our blog to learn more.
How to create a document using ChatGPT
ChatGPT is the latest tool everyone is using in 2024. From writing songs to answering questions, everybody is in on the game.
In a world where AI tools often tread the line between fun and practicality, our Programmatic and Paid Social team explores the latter with ChatGPT. Here's what they discovered:
??♂? ChatGPT creates content faster than you can think of it
?? The tool remains the go-to choice for reliability compared with similar tools
? With the right prompts, it aces practical tasks like document creation
Our team tested ChatGPT to see if it could create a document to help set up Meta Business Manager. Our latest blog holds the results along with the prompts they used. Read the full article to find out more.
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Combining machine learning and automation with expert human insights that get results
Combining machine learning with expert human insight is the most effective way to ensure results with automation.
Search Laboratory's Head of PPC, Ryan Jones, shares his number one tip for digital marketers who want to promote innovation in their marketing campaigns. We can help you develop a strategy for taking your digital marketing to the next level using machine learning. Read our blog to learn more.
Community Day - volunteering with Leeds Countryside Rangers
What does giving back to the community look like? Well, last month, our team joined Leeds City Council’s Countryside Rangers for a spot of gardening at a local cemetery in North Leeds as part of our paid volunteer work days at Search Laboratory.
Hanging out in a graveyard might not be the first thing that comes to mind when you think about volunteer work. Nevertheless, we all had a brilliant experience and thoroughly enjoyed the community day vibes.
Thanks to Emma Clayton for arranging the volunteering opportunity.
Leeds marathon run raises funds for Leeds Mind
Last month, a number of our team ran in the annual Leeds marathon in the boiling hot weather to raise awareness for our local charity, Leeds Mind.
A massive thank you to Gina Wisse, Zoe Schofield, and Sophie Birks for participating in the Leeds marathon. Together, we raised over ￡600 for Leeds Mind, which all goes toward raising awareness for mental health in Yorkshire.
Goodbye to Search Laboratory Founder Ian Harris
Ian Harris founded Search Laboratory in 2005, and last month, he sadly stepped back from his duties as Executive Chairman. Ian has truly shaped our culture today, and we will miss him dearly.
So, in true Search Labs fashion, we threw him a little party to celebrate his 19 years of leadership. Best of luck for the future, Ian!