June Newsletter

ClubHouse is dead, but Twitter Spaces are more than alive. Dozens of PR professionals join #PRLunchHour weekly, hosted by Tonya McKenzie and Michelle Garrett to talk about hot PR topics. Join us in the upcoming edition on July 8th and let’s talk PR!

Surround Sound strategy is the latest hot topic in digital PR, SEO, and branding. Never heard of it? Listen to The Blogger Genius Podcast, where Jillian Leslie talks with Alisa Meredith and get to know all about it (or if podcasts aren’t your thing - just read the attached summary).

Can you imagine modern PR without using digital tools? ?? Drop a comment in this Twitter thread and join the conversation.

Lynsie Campbell is a founder of Better Work Ventures and a startup leader with 15+ years of experience. In one of her latest newsletters, she shares good & bad press release examples. Plus, she compares her favorite Media Relations software systems in a simple chart meaning - you don’t have to switch tabs comparing one to another, but just read the summary on her blog. (Source: This Better Work)

For the first time, Prowly and Semrush have joined powers to generate a full report based on digital PR data. ?? The result? Our brand new “The State of PR Technology 2022” report! You will find data gathered by using two tools (which combine digital marketing & PR) and comments from the movers & shakers of our industry. See the key conclusions and get your copy for free. (Source: Prowly)

Starting on April 11th, and for the next six weeks, millions of eyes and ears were tuned into the Johnny Depp vs. Amber Heard trial ??? (and PR played a significant role there).

We used Prowly’s Media Monitoring to collect US media mentions for all of May connected to the defamation trial and gathered them into the article, explaining all the data.

There are at least two reasons for you to read the Media Monitoring Case Study:

1?? find out how US media covered the defamation trial

2?? see what you can get from media monitoring based on this example

Read the Case Study (with infographics!) on Prowly Magazine.

Meet Brett Farmiloe, founder & CEO of Terkel

?The man with the mic today is Brett Farmiloe, founder and CEO of Terkel. Think of HARO but for PR. Brett has authored pieces for an impressive list of industry publications and general business forums. He is an experienced speaker and presenter as well.

When he’s not eating anything but Hot Pockets for 30 days to bootstrap a startup or helping Hugh Jackman launch a coffee brand (wait, what?), he’s busy at his own digital marketing agency.

Here’s what Brett had to say in response to our questions.

What’s the best way to boost your media relations game? Good strategy, creativity, organizational skills, and… a solid PR software system. Harper Goldman analyzed Prowly bit by bit and you can see the result in this thorough review. (Source: Owner’s Magazine)?

With PR becoming more of a core business function, companies are seeking sophisticated ways to prove ROI. There are plenty of tools which can handle time-consuming data collection and give you data-driven metrics to translate the results of your efforts into tangible ROI.? Read about a balanced view on AI for PR. (Source: PR News)

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