June Newsletter with links to webinar replays, video's, and much more.

First and foremost, I am pleased to have moved into a small office close to my home. A lot can be said about the benefits of working from home, and I am sure it has been. working from home offers significant benefits such as flexibility and cost savings, it also presents challenges like isolation and blurred work-life boundaries. The social aspect of working in an office plays a crucial role in fostering collaboration, networking, and overall mental well-being. Balancing these pros and cons is key to achieving a productive and fulfilling work experience. I came to the conclusion, that for me it boils down to this:

By walking out the door from my home, spending 10-15 min. to get to the office, I am much more focused and structured at work. And by leaving the office, it is more easy to close the day behind me and focus on re-charging the batteries.

You are always welcome for a coffee talk. Just reach out to me on [email protected].

I recently had the pleasure of hosting a webinar (in Danish) with Morten Kongshaug on the latest product launched by @Copenhagen allocation partner.

I am pleased to share the link to the webinar replay here: https://youtu.be/NtpstHWYWPo

Mark your calendar for June 27th. 14:00 CET, where Morten discusses the outlook for 2H 2024 and the implications for asset allocation positioning.

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As my reader, you will know that I have become a firm believer in the democratization of the investment world. I realize that it is easier said than done, but also that given the different ways humans absorb information, you need to be visible, consistent, and prepared to use all channels of communication from text, over podcasts, to video's and even physical events, such as one-on-one meetings, taking part in conferences and engage your audience/potential clients, where they are prepared to meet you.

To this effect, I would once again say thank you to Mads Faurholt for his kind invitation to join the 2nd day of #presidents’ summit. Whether the contacts I made, in the end mean business? maybe, and in any case, at least they now know me, and I know them.

I will be looking to attend more conferences in the future. Do you have a conference/event coming up, reach out to me.

Video is not new anymore, and #AI has entered the game. Some AI models suggest that all you need is to write your text, and voila, a top video with all the trimmings will be in your in-box.

I wish it was that simple. It is not. Choosing the subject, the format, the script, the recording and editing, adding effects, and getting just the image you want to display to your clients, still requires a lot of knowledge and skills.

The truth is that if you are an asset manager, or a research analyst, or someone else working in the financial industry, you need to convey the messages and build your brand methodically. Why spend a lot of time trying to do it on your own, when the visual parts of your communication can be outsourced at a very good price.

While the exact number of exposures needed for a brand to get stuck in a consumer's mind can vary, three to seven high-quality, relevant exposures is a commonly cited range. Marketers should focus on creating engaging, consistent, and contextually relevant brand interactions to optimize brand recall. (OpenAI).

Let us setup a strategy and get you on the road to a long-term brand building and client acquisition trail. (For more information on our Video on Demand / Webinars, please send an e-mail to [email protected]).

And enjoy the latest one from Absolute Return Partners on AI as an investment opportunity. https://www.youtube.com/watch?v=FWADy2tAY7Y

Finally, I would like to promote this upcoming webinar with HANetf on their

NATO ETF. https://hanetf.com/webinars/nato-unlocking-europes-defence-potential/

The webinar is not an recommendation to invest, it is an opportunity to learn about the fund and how they see the world. It is strictly for professional investors.

/Mogens