June Newsletter 2023
TONG Global
A cross-cultural agency closing the gap between brands and people in and out of China.
In the first episode of series two of Tracing Trend, we explore the rise of experience travel in the wake of China's Zero-Covid restrictions. Chenyu Zheng is a best-selling author, business owner and travel-trail blazer.
Feeling burnt out and disillusioned with the 996 lifestyle she found herself in working in finance and tech, Chenyu embarked on a new lifestyle, inspired by the idea of living locally.
Her experiment, 365 days on Airbnb, led to the creation of her book, "606 Days Without a Lease," in which Chenyu documents her fascinating exploration of the sharing economy, the highs and lows she experienced and how this altered her approach to life.
Listen?here.?
For decision-makers across luxury, retail, and lifestyle sectors, power up your understanding and stay attuned to one of the world’s most influential markets and customers.
From health to home, technology to style, heritage to public spaces, our curated objects are representative of diverse Chinese communities at home and abroad. Through this exploration, we become more familiar with this fast-evolving landscape now and next - understanding ‘China’ a little bit better, object by object.
Want a curated ‘Objects of Contemporary China’ session blending China market intelligence, consumer insight and product strategies and innovation relevant for your teams?
Book your session?now: [email protected]
In order to maximise Uniqlo’s presence across Chinese social commerce channels RED, Weibo and WeChat, TONG designed a bespoke campaign to target fashion-savvy Chinese students in the UK.
Read our case study?here.