June: The Latest in Social Media

Last month, we shared the latest features added to various social media platforms. This month, we have even more exciting updates that you can leverage to enhance your brand's social media presence.

Here are some amazing updates that can take your social media presence to the next level!

1?? LinkedIn's New Message Reply Feature

LinkedIn has introduced a new feature that lets you reply to any specific message within a chat stream.?

This means that when you are chatting with someone, you can click on a particular message and respond directly to it. Your reply will then show up right below the specific comment you're addressing.

This feature will help keep your professional conversations organized and clear, which is great for fostering strong relationships.

2?? Instagram’s New Interactive Stickers for Stories

Instagram has launched not one, two, three but four new interactive stickers! These stickers are designed to boost engagement and interaction within Stories. They are:

• Add Yours Music: You can now share your favorite song with people in response to their story, creating a more personal and interactive experience.?

• Frames: The Frames sticker on Instagram transforms any photo into an instant print. Followers can reveal the hidden content by shaking their phone making the experience more interactive and engaging. Talk about fun!

• Reveal sticker: The Reveal sticker allows you to post a hidden story that your friends and followers can uncover. To view the content, they must send you a DM.

• Cutouts Sticker: With the Cutouts sticker, you can transform any ordinary video or photo from your camera roll into a unique sticker to add to your stories or reels. These stickers can be saved and accessed easily in your sticker tray, allowing you to use them repeatedly to enhance your content.

3?? Transition from Workplace to Zoom’s Workvivo?

Meta (the company behind Facebook, Instagram, and WhatsApp) has announced that it will be discontinuing Workplace, its workplace collaboration tool, or its "social media for businesses."

The service will continue to operate until September 2025. After that, it will switch to read-only mode until May 2026, at which point it will be completely shut down.If you are currently using Workplace, now is the time to start transitioning to a new platform. Consider familiarizing yourself with Zoom Workvivo, Meta’s trusted partner.

How These Updates Benefit Your Business

These features all have one thing in common: boosting engagement. By incorporating them into your social media strategy, you can:

• Spark conversations:? LinkedIn's new reply function streamlines communication, making it easier to connect with potential customers and build relationships.
• Drive traffic:? Instagram’s new stickers on Stories encourage viewers to participate, increasing brand awareness and potentially leading them to your website or profile.

Stay tuned for more insights in our upcoming newsletters.?