The June Issue of the Toy Book is Here!

Ready to read about some new toys?

Our team at Adventure Media and Events is excited to share the June 2020 issue of the Toy Book — the leading trade publication for the toy industry since 1984!

This month we're showing off some of the hottest new products that will hit specialty retail shelves this year, but that's not all — we've got a roundtable discussion about the evolving specialty toy industry.

I penned a few features for this issue, including a follow-up to last month's feature on doing business during the COVID-19 era. In COVID-19: The Battle Persists, we explore how the toy industry as a whole is adapting to the new landscape during the pandemic and beyond

Additionally, Amy Saldanha of kiddywampus checks in with a guest feature on how specialty retailers are finding new ways to connect with consumers when they can't meet in-store.

We also explore how toy companies are turning the tables on licensing to build their own intellectual properties with commentary from Patti Becker, Michael Goodman, and Adam Levine; look at why adults are rediscovering the joy of play for themselves with insight from Steven Anne of Big G Creative, Kevin Kleinrock of Masked Republic, and Rick Derr from Learning Express; and Charlene DeLoach explores how manufacturers can be more ability-inclusive with their packaging.

And there's so much more!

Read the full issue for FREE via issuu. Subscribers can look for the print edition to arrive in mailboxes within the days ahead. P.S. - If you don't already receive the Toy Book, send me a direct message here on LinkedIn and let's fix that!

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