June – Insights & Updates
Proactive International PR
An internationally-focused PR public relations consultancy which specialises in technology and telecommunications.
June was sizzling in the Proactive PR world with various updates in PR and marketing. These included one of Google's biggest leaks to date, a new exhibition offering, and plenty of client highlights!
What marketers can learn from the Google search algorithm leak
More than 2,500 pages of Google search API documentation were published earlier this month, revealing significant insights into how Google search engine operates. The documents offer a unique look into Google’s ranking algorithm, highlighting various aspects of SEO that support Google’s ranking system. The insights reinforce the importance of maintaining positive practices across your site and that investing time in SEO truly yields results. But what were the key takeaways from the leaked documents? And what can you take from them to implement best practice in your site and SEO efforts? Our digital marketing lead Conor Woodhall dives deeper in his blog – read here.
We launched a new exhibition stand design and build service
At Proactive PR, exhibitions and events – from media relations to marketing collateral and video – have always been a key service that we provide to our global clients. We’ve now taken this a step further, with our latest offering which will provide clients with custom-designed exhibition stands – from concept to show floor. Under the agreement with MODEX Exhibitions , this evolution means we are giving companies a one-stop-shop when it comes to exhibition attendance and promotion. Read more on what the new offering includes here.
Being Proactive in PR
Proactive PR – it’s more than just our name, it’s our ethos! We strive to be proactive in everything we do for our clients. But what does this mean? What is involved in being proactive in PR, and how can you benefit from taking this approach? Our Senior PR Consultant Cal Dunnington shares what being proactive in PR means to him in our latest blog – read here.
New episode – Connected Communications Podcast
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This month’s episode featured Proactive PR’s Marketing Director Jade Hush and Senior PR Consultant Cal Dunnington , and a discussion on the various tactics standards and membership organisations can use to elevate their marketing communications. Listen on Spotify here.
The spotlight is on…
Synspective Inc. had an impressive month with three major stories from the Tokyo-based Synthetic Aperture Radar (SAR) satellite manufacturer and data provider, including a significant announcement attended by the New Zealand PM and featured in the country’s largest newsletter. Highlights include:
Client Highlights
Telent Technology Services Ltd is supporting the Modern Network Programme for the University of Bristol, making it one of the largest education networks outside of North America. As featured in Light Reading Eurobites – read here.
HUBER+SUHNER launched a brand new modular cable assembly to quicken the production of heavy-duty vehicles, as featured in Automotive World – read here.
FTTH Council Europe elected a new President – Roshene McCool – as featured in Mobile Europe – read here. It also launched ‘FTTH Conference Balkans’ to spotlight the opportunities and challenges of FTTH expansion in the region. For more information, read more in Fibre Systems here.
Avnu Alliance launched the first-of-its-kind Component Certification Program related to Time Sensitive Networking (TSN) capabilities as covered by AV Magazine – read here. The President of Avnu Alliance also wrote an article for Connected World – It’s All about IoT, AI, and Digital Transformation on why TSN is the key to converged networks – read the article here.
River Advisers published a new blog on how to eliminate the barriers to market access for satellite broadband. Read the blog here.
ProLabs discussed how compatible optical transceivers are a viable option for Altnets and Service Providers, for The Fast Mode – read here.