June Edition
In this edition...
... and more
The role of media intelligence in crisis management
In the dynamic world of public relations, navigating a crisis is akin to steering a ship through a storm. The right tools can mean the difference between capsizing and reaching safer waters.
Media intelligence, with its detailed human analysis of media coverage, provides a compass for PR professionals to navigate the swells and calms of today’s media landscape (or should we say, seascape!).
In this article we explore the role that media intelligence plays in crisis management through various stages of a public crisis.?
The rise of Substack: What is it and how can it be leveraged?
In recent years, Substack has emerged as a serious contender in the digital publishing landscape with a remarkable surge in popularity since its launch in 2017. The platform offers writers a level of autonomy and control over their work, packaged with a user-friendly interface, subscription-based model and the potential for revenue generation.
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In this blog post, Lucy, one of our incredible Media Researchers, explores the growth of Substack and the opportunity this creates for PR professionals.
Looking to upskill or refresh your PR skills? Medianet's Writing and Pitching Media Releases workshop is coming soon
This one-day course will give you the skills you need to craft impactful media releases and effectively pitch them to the media.?
Sydney: 19 June 2024 | 9am - 5pm
Melbourne: 26 June 2024 | 9am - 5pm
Media events in June
Important media dates and events that may be worth noting.?
Medianet has unparalleled access to the events newsrooms are planning towards. Download the 2024 Media Events Calendar for more upcoming dates.?