June in Digital - Bring your Dog to work day, Digital Updates and Fresh Insights from The Team
This month, explore Gymshark's standout billboard campaign and Pinterest's new board sharing feature. Dive into insights on digital marketing post-cookies and discover our favourite June campaigns and office highlights!
Trending Now ??
Industry news you need to know:
Gymshark's latest billboard campaign got everyone talking. In a world dominated by flashy CGI and social media ads, Gymshark's "shop lift-ing" billboard takes a refreshingly simple approach. The public is invited to "shoplift" Gymshark apparel directly from the billboard, revealing a clever message and an irresistible discount.
Don’t sleep on Pinterest! Pinterest introduces a new board sharing feature, designed to make showcasing your collections easier and more visually appealing across social apps. This update is perfect for Gen Z users who use Pinterest for self-expression and personal discovery.
As cookies phase out, the marketing industry needs to rethink its reliance on them. Instead of focusing solely on replacements, marketers should question the value of hyper-targeting and personalisation. With privacy concerns and the cost of data acquisition rising, it's time for senior marketers to engage in deeper conversations about sustainable, consumer-friendly strategies.?
Expert Opinions ??
Monthly insights and thoughts from the tda! team. ??
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June campaigns we LOVED! ??
A month of big football events, big collaborations and loud statements. What were our favourite campaigns this month? Read here.
TikTok Shop on the rise! ???
Our Social Media Account Executive, Aerin, explores how platforms like TikTok are revolutionising online shopping. We examine how TikTok Shop seamlessly integrates content and commerce, creating a unique and engaging shopping experience for users. Read more here.
Innovative navigation: trends in menu design for modern websites ??
Our Senior Digital Designer, Charlotte, explores the essential role of navigation in user experience. From traditional horizontal menus to creatively experimental designs, we share trends and examples from websites like Apple, Goodreads, and Horizon Studio. Read it all here.
tda! highlights of the month ??
You might be aware of our office dog (read ‘star’), Tippi. In June, we celebrated National Bring Your Dog to Work Day by sharing what Tippi gets up to on a daily basis. Follow us on Instagram to see what a ‘Day in the Life’ of Tippi looks like.
June also marked another year of celebrating diversity and inclusion, also known as Pride Month. We hosted a small Pride party at the office, enjoyed rainbow-coloured treats, and even adorned a good half of our staff with Pride tattoos. After all, love is love! ??
That’s it for June! Drop us a line at [email protected] if you need anything digital, or even if you just fancy a quick business natter.