Your weekly update dedicated to keeping you in the know, enjoy!
- Instagram “Suggested Reels” In Stories:?We have observed on personal accounts that Instagram has begun suggesting Reels while navigating through Stories. This is likely based on previous Reels viewing habits. Interesting to see Instagram/Meta inserting click-throughs to other content by means of Stories in a new format, specifically to push Reels - but in the format of how an Instagram Advertisement might be served.
- TikTok is testing a ‘clear mode’ for a distraction-free scrolling experience?–?Link?TikTok is testing a new feature that would allow for a distraction-free scrolling experience on the app. The new feature, which is called “clear mode,” is currently in limited testing with select users. Clear mode gets rid of all of the clutter on-screen, such as captions and buttons, when viewing content on the app.
- Snapchat unveils dynamic ads service for travel advertisers?–Link??Snapchat has launched its Dynamic Travel Ads product to help brands create different ads according to their products and services.The social media platform says it will serve the most relevant ads to "Snapchatters" interested in travel, whom it claims are 37% more likely to book travel after seeing an advertisement.
- Instagram test new option to see expanded profile image display –?Link?According to a new discovery by an app researcher Alessandro PaluzziYou may soon be able to see an expanded version of people’s IG profile image by tapping and holding on it. It could also be part of Instagram’s integration of NFTs, with the expanded view being a nice complement to the NFT display.
- Meta Announces New Activations for Pride Month, Including Stickers, AR and VR Projects –?Link?Meta’s latest stickers and tools to enable users to participate in the Pride Month celebration. Starting today, users can customize their avatars and avatar stickers with Pride-themed additions, available in Stories on both Facebook and Messenger. The new features will be available year-round, and will also expand to Instagram, where some people can now also use Avatar reactions and other custom stickers.
- TikTok Reveals LGBTQ+ ‘Trailblazers’ List in Celebration of Pride Month –Link?TikTok, who is the official presenting sponsor and partner for this year’s LA Pride Parade and Festival taking place in Hollywood, CA from June 10 to 12, is going to bring its most coveted creators to the spotlight.
- Putting up a rainbow logo once a year is not allyship, it’s marketing—Link?Rainbow-washing is when a company uses rainbow advertising during june to suggest support for the LGBTQ community while putting in no tangible effort to help queer people at any other time of the year.
- Thanks to ‘Stranger Things,’ Gen Z discovers Kate Bush — and the timeless glory of ’80s music—Link?Thanks to the new season of Netflix’s “Stranger Things,” Kate Bush’s “Running Up That Hill (A Deal With God)” hit No. 1 on the iTunes charts, 37 years after it was released. According to Billboard, the track posted an 8,700 per cent increase in global streams since it was featured in “Stranger Things.” It’s No. 4 on Spotify’s Top 200 global chart. It is suddenly a Gen Z anthem.
- 90 Second Reels?–?Link?Coming at you with exciting news for Reels creators!??Starting today you can create Reels up to 90 seconds in length.??Now, you’ll have more time to entertain your audience.?
