June 2024: RollWorks TL;DR Insider

Welcome to June's edition of the RollWorks Insider! This month, we're tackling the big question: Can account-based marketing and advertising speed up sales cycles and cut costs?

Absolutely! ??

In this issue, we're diving deep into the game-changing power of ABM and how it can completely revamp your marketing strategy. From tracking key metrics, to spotting early buying signals, or seeing the revenue impact of your campaigns, we’ve got you covered.

Get ready to be inspired as we also explore modern marketing strategies, share success stories, and talk about the need to adapt to Google's Privacy Sandbox—because sometimes, the best way to thrive is to roll with the changes!

Brought to you by,

Account-Based Resources

Our workbook, "B2B Metrics of Engagement: How to Measure & Act on Customer Journey Insights," breaks down how you can leverage account-based marketing and advertising strategies to shorten sales cycles and cut costs by embracing the complexity of customer interactions. Here’s a peek at what you’ll find inside:

• Key Metrics: Essential metrics like TAL reach and engagement rates to transform your strategy.
• Early Buying Signals: Spot and act on buying signals using intent data.
• Revenue Impact: Measure the direct impact of your marketing on revenue and pipeline growth.

Grab your copy here and master B2B marketing!

MORE FROM OUR RESOURCE CENTER:

?? Modern Marketing Strategies to Adapt to Google’s Privacy Sandbox

?? How to Create a Winning B2B Content Strategy

?? Leveraging AI for Account-Based Tech Marketing Campaigns

Industry News ??

NextRoll’s Vibhor Kapoor Highlights Evolving Marketing Strategies

At the our recent Cookies and Coffee Roadshow, NextRoll Chief Business Officer, Vibhor Kapoor , discussed modern marketing strategies and the need to adapt to Google's Privacy Sandbox. Kapoor emphasized the importance of evolving measurement philosophies, moving beyond traditional click-based metrics. He highlighted the industry's heavy reliance on clicks and urging a shift towards a broader view of user behavior.

"As it comes to measurement, you really have to evolve your philosophy."

Kapoor pointed out the challenges of new platforms like connected TV and audio, where capturing direct responses such as clicks is nearly impossible.

"If you think about all the emerging channels, whether it's connected TV or audio, these are channels where capturing direct response like a click is hard. It's impossible. So what you really have to do is think about user behavior with a broader view that is bigger than clicks."

Kapoor advocated for a comprehensive approach to measurement, encouraging marketers to think strategically and adapt to the new realities of user interaction.

Read more on evolving marketing strategies here.

Customer Story

Discover how TELUS International, a leading communications and information technology company, leveraged RollWorks to streamline their B2B marketing efforts and achieve impressive results.

"LinkedIn’s insights help us identify who the decision-makers are and understand their priorities, enabling us to tailor our messages more effectively alongside RollWorks’ targeted delivery." — David Sui, Digital Marketing Manager at TELUS International

By implementing RollWorks' advanced account-based marketing (ABM) solutions, TELUS was able to enhance their targeting accuracy, improve engagement, and drive significant growth. Read the full case study to learn about their journey and the strategies they used to excel in a competitive market.

Feature Highlight ??: The Command Center

ABM execution just got a whole lot easier with the RollWorks Command Center. It simplifies engagement and conversion of target accounts, highlights quick wins, and uncovers new opportunities. Experience a guided, intuitive journey that aligns closely with sales, enabling rapid action on key insights.

"The RollWorks Command Center has significantly streamlined our workstreams. It automatically prioritizes target accounts in real time and allows for their immediate integration into campaigns, eliminating the need for manual exports, spreadsheet handoffs, and other cumbersome processes."— Mike Holihan, Senior Director of Demand Generation, Power Factors

Features include:

• Streamline ABM Operations: Optimize efforts with a user-friendly dashboard for execution and strategy adjustments.
• Gain Immediate Insights: Access centralized, visual data insights to monitor account status and buying journeys.
• Boost Revenue Efficiency: Focus on high-potential accounts to enhance decision-making and advance the pipeline.
• Connect Insights to Action: Quickly implement recommended steps to increase productivity with minimal effort. See it in action here!

Thanks for reading, see you next month!

Parker, Sr. Content Marketing Manager at RollWorks, a division of NextRoll