June 2024

Greetings, Marketers! ??

Summer holiday season has kicked off in the Nordics, while Central Europe is still in full swing. Our June edition is packed with exciting insights! ??

Dive into a fascinating case study showcasing the power of native advertising, achieving over 30% more efficient top-of-mind results. Learn about our Server-to-Server tracking for precise conversion tracking. And don’t miss out on meeting our lovely CTO, Tuomo aka T. Dogg! ??

So, sit back and enjoy the content – whether you’re still in work mode or already relaxing at your summer cottage. ???

Br,?

The Readpeak Team

Our Server-to-Server Tracking for Precise Conversion Tracking! ??

Maximize your campaign accuracy with our server-to-server tracking feature. By sending conversion tracking events directly from your server to Readpeak servers, you can bypass blockers and network errors, ensuring your tracking remains precise and reliable.

Why Use Server-to-Server Tracking?

??Accuracy: Achieve very precise tracking without interference.

??Reliability: Prevent blockers or network issues from disrupting your data.

Read more about the implementation here: https://bit.ly/3xmmuoR

Attention in Native - Enhancing Brand Impact with +30% better results

In a digital advertising landscape increasingly dominated by the need for engagement and brand retention, OMD Denmark partnered with a leading FMCG chain to explore the effectiveness of native advertising over traditional display ads.???

This case study delves into the strategic execution and remarkable results of a carefully controlled campaign, demonstrating native advertising’s superior capacity for maintaining brand prominence and communication efficiency.?

And the results? Native advertising is over +30% more efficient in top of mind than traditional display advertising! ??

Read the full case study here to get inspired: https://bit.ly/3xIHVjM

Readpeak to win silver at the Native Advertising Awards 2024

We're happy to announce that we've won silver in our category at the Native Advertising Awards 2024! ?? A huge thank you to the Native Advertising Institute and to our client Diabetesforeningen for this honor - we couldn't have done it without you!

Check out the full list of winners here: https://lnkd.in/dtBBnwy8

In this June edition of our monthly newsletter, let's get to know our CTO Tuomo, aka T. Dogg - a man of few words, but even more powerful ones! ??

1?? What's your role at Readpeak and how long have you been with us?

I originally joined Readpeak as a software engineer over 8 years ago. I’ve been the CTO for four years.

2?? What's your favourite part about working at Readpeak?

The best part is seeing the solutions work in production. It is rewarding to see, for example, a new algorithm do what was intended and improve the performance of the product. Lunch is nice also.

3?? What do you enjoy doing outside of work?

Other than hanging with the family, I enjoy playing football and Quakeworld.

4?? What's your favourite quote or motto that you live by??

Keep a cool head.

5??What's a book, movie, or podcast that you'd recommend to others and why?

Thinking Fast and Slow by Daniel Kahneman. It provides interesting insights into decision making and why often it goes wrong.