“Maza Nahi Aaya", ?? one phrase that have haunted designers not just in UX design but probably every design field.
Last Saturday we hosted an adplist.org designers meet-up at Onething Design Gurgaon Studio and?to my surprise how to deal with "maza nahi aaya" feedback came up more times than I can count. We all know it: the feedback that feels like a dead-end.
But trust me, it doesn’t have to be. I was joined by Kunal Katariaa Head of Product at Proxgy and sanjeev kumar Head of Design at BharatPe and together they shared their perspective from either ends:
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Sanjeev shared an extremely valid point. "Listen carefully, take notes?and remember every battle need not be fought. Understand what’s important and make sure how it can be implemented in future design sprints"
Kunal on the other hand likes to bring it back to the product and business goals. He says, "Let’s talk about what we set out to achieve. He manages the design teams to build towards a product market fit?" He finds that most of the time,?other stakeholders just?need a little nudge to articulate their thoughts better."
Experienced professionals like them have honed the skills of asking the right questions and managing stakeholder expectations overtime. It needs time and patience, however what I think young designers could build a framework to deal better in such scenarios. Here are a few tactics that could really work if put across in the right manner-
?? Storytelling:?Always start with a backstory. Remember jumping on screens puts you in a higher risk of getting rejected. Share the reasoning behind design choices how they align with objectives.
?? Ask open-ended questions "What did you feel was missing?" or "Can you tell me more about what you were expecting?"
?? Understand emotions: questions like, "What emotions do you want the design to evoke?" Did it get you to give me a high five. Look for adjectives that connect.
?? Refocus on objectives:?Bring the discussion back to project goals. Ask, the Why’s. I feel Why is the most powerful weapon that a designer has.
?? Use visual references: Encourage stakeholders to show what they like or dislike in reference designs. Then show them versions /references you best feel will connect well with them.
?? Business thinking in design: Get verse with business lingo. Business models, metrics, industry terms etc and design’s impact on them can go a long way in conversations.
The next time someone says, "maza nahi aaya," remember: it's not the end of the road; it’s the start of a conversation. Ask questions, align with goals, and use examples to turn that vague feedback into a clear direction. I promise you, “pakka maza ayega” ??
In the end thank you Open UX Shreshth Kapoor for putting this up together.
Tell me your "maza nahi aaya" story in comments.
#designfeedback #communication #uxdesign #adplist #creativeconversations