June 2024 Newsletter

Media

Double Winners at the EGR Marketing & Innovation Awards

Checkd Group picked up two awards last month for ‘Affiliate Marketing Campaign of the Year’ and ‘Innovation in Marketing Campaign’. It was well-deserved recognition for our in-house produced No Tippy Tappy Football and I Had Trials Once podcasts. Thank you to our fantastic partners William Hill and bet365 who continue to support our content shows.?

No Tippy Tappy Football introduces a tactics board for Euro 2024

The latest addition to our No Tippy Tappy Football offering has been a tactics board for Sam Allardyce and guests, including Gordon Strachan and Kevin Nolan, to share their unique insight into the tactical side of how both England and Scotland specifically have performed.

Euros

A positive Group Stage of the tournament from a tipping perspective has resulted in huge success for our partners. This has also enhanced performance for our partners who added additional fixed inventory to our partnerships for the tournament, across both acquisition and player retention.

Continuing to ramp up our Digital PR & Organic Activity?

Our newly formed Digital PR team secured 51 pieces of high-quality coverage and backlinks in June, significantly boosting the online presence and SEO performance for our brands. This success is largely due to our engaging Euro 2024 and interview campaigns, which landed prominent placements in national publications like The Mirror and Daily Express. The campaign also garnered additional coverage in well-respected outlets such as the Manchester Evening News, The Sun, Liverpool Echo, Yahoo Sport, Metro, and the Irish Daily Star, further amplifying the reach for our brands and strengthening our backlink profile. This diverse range of high-quality backlinks not only enhances our website's authority and search engine rankings but also drives increased organic traffic and visibility for our brands.

Dev

Launch of ITV Picks for the Euros

Checkd Dev partnered with Sky Betting & Gaming and ITV to deliver the new ITV Picks game for the Euros. The game involves users answering 7 questions such as “Who will be the first goalscorer?” or “How many corners in the match?” with the chance of winning up to ￡250,000 per fixture.?

The game has been promoted on live ITV broadcasts and users can log in using their Sky Bet account details ensuring a smooth and familiar experience.?

International

Introducing your new North America Affiliate of the Year

Last week the Group celebrated being named ‘Affiliate of the Year’ at the EGR Global North America awards event in New York. The award establishes Checkd Group as a key player since launching in North America two years ago. Callum Broxton, Our Head of US Operations, said: “Winning the Affiliate of the Year award at the EGR North America is a testament to our team's hard work and innovative approach. Our partnerships with industry-leading operators, combined with the success of our FlashPicks brand, have been pivotal in achieving this recognition. We are excited to continue building on this momentum and driving further growth in the North American market.”