June 2024

Hello ,

Summer is definitely here. We know it’s summer since we're seeing the seasonality effect over the marketing activities of all of our customers.? Summer has an impact over every industry: Gaming, Fintech, Travel, Education, eCommerce, and so on. Whether it’s the heat, the school holidays, or the typical “summer promotions” consumers expect - we have seen a positive (or negative) summer seasonality impacting the marketing results of customers across the 10 or so verticals using our platform.?

Seasonality is a very powerful ally in strategic planning, as highlighted in our research writing the

Our findings indicate that when the impact of seasonality is significant, it is almost impossible to counteract it with any level of marketing spend.

We are also happy to share new product features (unlimited KPIs!), new success stories ??, and content we’ve launched and found interesting.?

Enjoy this newsletter, and have a great summer! ???????????

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Best Regards,

INCRMNTAL Team

Unlimited KPIs!

Until now, the INCRMNTAL platform allowed measuring up to 16 KPIs: Conversions, Engagements, Revenues, Revenue Indication supporting 5 cohorts for each metric.

But some wanted support for even more KPIs: re-engagement, special events, additional cohorts and so on.

While supporting this meant a substantial infrastructure change, we’ve done it, and are happy to share that our platform can now support an unlimited number of KPIs and cohorts.

It is important to mention that every single KPI does get measured independently, and the platform and models never infer or assume a relationship between the different KPIs to ensure accuracy and reliability. Support for additional KPIs is a paid feature.

If you were waiting for unlimited KPIs support to get onto the platform - it’s time for you to speak to sales!

The Greatest Tradeoff: Privacy vs. Adtech

Privacy isn’t just a trend; it's a necessity and a benefit, for all...

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Recent privacy changes, such as Apple’s App Tracking Transparency and Google’s delayed cookie deprecation, are reshaping digital marketing. Major ad platforms face challenges, but this shift opens new doors.

It has led to better measurement of value, refined targeting strategies, and fairer competition. The transition might be tough, but it's essential.

Read more here.?

Cracking the Code with Vibe.co

Our lastest guest post piece comes from Vibe.

Vibe shows us how to maximize Your CTV targeting in a privacy-first world!

Streaming TV ad inventory is booming, merging TV’s unskippable ads with digital precision. Platforms like Vibe.co leverage real-time data insights for optimal targeting and performance.

Read the full blog here.

Is Your Marketing Working? Measuring True Impact with Incrementality

Big thanks to Fluent, Inc for having our CEO Maor Sadra on their latest “Pass the Mic” series!

We delved into our expertise: Incrementality Measurement! Plus, we shared invaluable marketing insights:

• Emphasizing the holistic view of your marketing efforts
• Navigating the complexities of defining an "incremental" channel?
• Shifting from growth-centric to a ROAS-focused strategies

Read the full blog here.

Fingersoft & INCRMNTAL ?

Unlocking Growth: Fingersoft's Rapid Marketing Decisions with Actionable Insights by INCRMNTAL

Navigating through daily marketing changes as a game studio can pose challenges in pinpointing what truly impacts our success.

Fingersoft leveraged Actionable Insights to take immediate action, identifying opportunities and eliminating any guesswork.

Read more