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Amazon operates 20 global marketplaces allowing third-party sellers to list and sell products online. These marketplaces are clumped together into 4 main regions:- The Americas, Europe, Asia-Pacific, and the Middle East.

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The North American Amazon region consists of The United States, Canada, Mexico, and Brazil. A seller central account created in any one of these countries is automatically upgraded to an Amazon Unified Account. An Amazon Unified Account allows users to switch between different North American marketplaces, list products, and manage inventory within the same region.

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Amazon.com is the company’s first and largest online marketplace. Amazon US is the largest global Amazon store making it ideal for sellers with big pockets to set up e-commerce stores with the potential of exceeding $100,000+ in monthly revenues.

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Amazon Canada marketplace features low-competition product niches and is the place to go for sellers on a tight budget. Unlike France or Italy where you’ll have to invest in product listing translation services, Amazon Canada’s customer base is English-speaking and shares purchasing habits with the average US buyer.

A-3 Mexico – amazon.com.mx:-

Amazon.mx is a fledgling compared to the US and CA Amazon marketplaces. A small seller pool size and monthly visitor count means that most categories are open for sellers to establish a foothold in today. But before you dive straight into it, know that there’s a language barrier you may need to overcome.

A-4 Brazil – amazon.com.br:-

Amazon Brazil experienced a rapid growth spurt due to the pandemic and is now the biggest e-commerce player in South America. As a North American Amazon seller who is considering selling internationally, keep an eye on Amazon.com.br. If the marketplace continues to grow, you could consider setting a base in the region before your competitors enter the fray.

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Europe is the second largest Amazon region including the United Kingdom, Germany, France, Italy, Spain, Netherlands, Poland, Sweden, and Turkey.

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Many people mistakenly assume Amazon UK to be the largest European whereas Amazon Germany takes the number one spot. In fact, Amazon.de comes second only to the US. The German market attracts both new sellers and mid-tier businesses seeking to expand into sizable markets.

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Amazon UK is the third-largest Amazon market globally. It’s a good place to expand to or start selling in mainly because of an English-speaking audience and shared consumer preferences as the US. The monthly traffic figures are slightly lower than Amazon Germany but what works in the US will most likely work in the UK as well (due to similar brands in both regions), making it a good entry point into Europe.

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Amazon France is another marketplace that ballooned during the lockdown 28%, to be precise. During that time, sales reached $8.4 billion dollars and today, the-commerce juggernaut ranks as the third-largest Amazon market in Europe. If you’re planning to sell a product in France, know that all product packaging and detail pages must be in French.

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After Germany, UK, and France, the rest of the European marketplaces are relatively smaller in size. Amazon Italy (founded in 2010), for example, averages around 190 million monthly visitors. Similar to other non-English Amazon marketplaces, selling in Italy requires brand owners to translate their product listings into the local language. One thing that sets Amazon Italy apart from other EU markets is the “Made in Italy” storefront solely dedicated to products manufactured in the country.

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Amazon.es is counted among the smaller EU marketplaces and requires sellers to go through a difficult VAT registration process. Expanding to Amazon Spain isn’t really recommended unless you sell products within the Fashion category which happens to be popular in the region.

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The Netherlands, Poland, and Sweden are ‘baby’ marketplaces that are barely 3 years old. They’re still competing with popular local eCommerce rivals like bol.com (in the Netherlands) and Allegro (in Poland) and have yet to come out as the dominant player in the regional scene.

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Before Amazon popped onto the scene, Souq.com was the main e-commerce hub in the region. After acquiring it in 2017, Amazon created the United Arab Emirates (amazon.ae), then Saudi Arabia (amazon.sa), and Egypt (amazon.eg) marketplaces.

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Despite being an Arab-speaking nation, sellers can create product listings in English without the need for translation services. If you sell luxury products then Amazon.ae will be right up your alley. That’s because a large segment of the population can afford (and likes) to purchase luxury goods.

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Much like the UAE, Saudi Arabia is also going through a growth spurt with increasing monthly sales and traffic figures. Also like the UAE, you can list products in English but it’s recommended to create Arabic product detail pages to provide a more localized experience.

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Sellers that did business on Souq.com were allowed to sell on Amazon Egypt and Saudi Arabic using their Souq.com login credentials. When it comes to the consumer side of things, the average Egyptian buyer doesn’t have the same purchasing power as those in SA and UAE, meaning that you can enter the marketplace even if you don’t sell luxury products.

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The Asia Pacific region consists of emerging marketplaces, each with its own unique set of challenges and opportunities.

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Japan may appear to be small on the world map, but looks can be deceiving; it’s the third-largest economy on Earth with around 91 million eCommerce customers and 2.2 trillion yen in revenues. Entering into the market requires sellers to implement quality control measures, hire local translation service providers, and understand buyers’ psyches.

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Another huge marketplace that flies under sellers’ radar is Amazon India. Home to 1.4 billion people, this growing marketplace faces a major competitor in Flipkart, but despite that fact, has around 300 million people coming through its virtual doors each month. According to research, India will soon surpass China as the most populous country on Earth.

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If you’re thinking of taking your business to another region, Australia is a good candidate because:

? English is their main language

? Plenty of product categories remain untapped

? Buyers are used to paying high markups

Expanding to Amazon Australia is a sound business strategy if you have a long-term goal in mind. Occupy relevant product niches now and expect sales to rise in the near future.

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Amazon is steadily growing as we speak and new marketplaces are adding to the family. If you are considering expanding your business, you have lots of interesting options to choose from. Which marketplace you should tackle first is always an individual decision that should be thought through carefully.