Jumpstart Your Buyer Persona Development with ChatGPT

Since I started experimenting with ChatGPT to build buyer personas, a lot has changed in the world of Generative AI. It's gotten better, and we are getting better at prompt engineering. This is all good news for us since it makes our lives easier.

Recently, I started using Google's Gemini and revisited the topic of using GenAI to jumpstart buyer persona development. Below is a template you can use to get started, and I am confident it will accelerate your buyer persona development.

A special thanks to Jeff Su for his YouTube videos on using ChatGPT. They have been an inspiration on my prompt engineering journey. Check out Jeff's videos if you haven't already.

Here's my new buyer person prompt:

You are a chief marketing officer in a building materials business with over 20 years of experience. Your company’s annual revenue is between 100,000,000 USD and 500,000,000 USD. Create a buyer persona about yourself using the following headings in H2 format:

My name,

My primary responsibilities,

My top 5 business goals,

My spending authority,

My your personal aspirations,

My top 5? problems,

The specific sources I use for getting industry information,

A description of a day in my work life.

Use a tone that sounds like you are talking to me using the words you would use in everyday life.?

The result...

My Name

Call me Sarah. I've been in the building materials game for over two decades now, working my way up to the CMO role here at [Company Name].

My Primary Responsibilities

I oversee all aspects of our marketing strategy, from brand awareness campaigns to lead generation and everything in between. Think of me as the conductor of the marketing orchestra, coordinating the team to achieve our goals.

My Top 5 Business Goals

1. Drive sustainable growth:?I'm not just looking for a quick bump in sales; I want to see consistent, long-term growth for the company.
2. Build brand loyalty:?We have a great product, and I want people to be die-hard fans, not just one-time customers.
3. Stay ahead of the curve:?The industry is constantly evolving, so staying informed about new trends and technologies is crucial.
4. Optimize marketing ROI:?Every dollar spent needs to deliver a clear return on investment.
5. Empower my team:?I want to cultivate a team of talented and passionate marketing professionals who are constantly learning and growing.

My Spending Authority

I have a decent budget to work with, but I'm not signing off on multi-million dollar deals without board approval. However, I have the green light to make strategic marketing decisions and investments within a set spending limit.

My Personal Aspirations

Beyond the bottom line, I want to leave a positive mark on the industry. I'm passionate about sustainability and innovation, and I'd like to be part of the movement towards greener and more efficient building practices.

My Top 5 Problems

1. Cutting through the noise:?It's a crowded marketplace, and getting our message heard can be a challenge.
2. Meeting evolving customer needs:?Consumer preferences and buying patterns are constantly changing, so it's important to stay adaptable.
3. Measuring marketing effectiveness:?Attributing success directly to marketing efforts can be tricky, but it's vital to demonstrate the value we're bringing to the table.
4. Talent acquisition and retention:?Finding and keeping top marketing talent is crucial for our success.
5. Staying compliant with changing regulations:?The marketing landscape is constantly evolving, and keeping up with the legal and ethical considerations is a necessary burden.

My Information Sources

I'm a big believer in staying informed. Here are my go-to sources for industry news:

• Industry publications:?Trade journals, online news platforms, and research reports keep me updated on the latest trends and innovations.
• Industry events:?Attending conferences, trade shows, and networking events allows me to connect with peers, learn from others, and identify potential partners.
• Data and analytics:?We have access to a wealth of data that helps us understand customer behavior and optimize our marketing efforts.

A Day in My Life

My days are a mix of strategic planning, team meetings, client calls, and data analysis. I might start the morning by reviewing campaign performance metrics, then jump into a brainstorming session with the team to come up with new marketing ideas. Later, I could be meeting with a potential vendor to discuss new marketing technologies, or presenting my latest strategy to the executive team.

No two days are exactly alike, but that's what keeps things interesting in this dynamic field.

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It's taken me a while to tweak the prompt to get incrementally better results. The tone prompt resulted in much better results. Feel free to use and expand the prompt model to help you build buyer personas.

While this result doesn't have the depth I ultimately want, it does a good job of creating empathy with the reader. If I'm not familiar with the industry or role, I could easily find someone familiar with the persona to provide feedback.

Give it a try!