Jumia appoints Sunil Natraj as new Ghana CEO

Accra-Ghana; 6th February 2023 - Jumia, the leading e-commerce platform in Africa, has announced the appointment of Sunil Natraj as Ghana’s new Chief Executive Officer. He takes over the leadership mantle from former CEO, Tolulope Thomas.

“I am very excited to take up this enormous responsibility to lead such a great team of enthusiastic professionals. E-commerce is fast growing in Ghana, and I believe the time to drive growth and impact lives in Ghana through the internet is now. I look forward to a successful journey of sustainability and profitability, and I believe that together with all our stakeholders, we will achieve amazing things.” said Sunil Natraj upon his appointment.

Sunil brings with him a wealth of experience; He joined Jumia in 2022 with extensive experience in Sub-saharan Africa. In Jumia, he has been handling the Jumia Express logistics business as VP of Sales and Marketing. In his short time at Jumia, he has worked towards cost definitions and reduction, price definition and standardization, and business development. He has managed and built brands in the region and has handled large businesses with turnovers in excess of USD 150mn per annum. He has been based in Ghana for over 9 years, where he worked for GBFoods - a large food-producing multinational with operations in Europe and Africa. Sunil holds a B.S in Engineering and an MBA from The Indian Institute of Management Calcutta.

He looks forward to driving growth in Jumia’s Ghana operations while working closely with all stakeholders to ensure partner development and consumer satisfaction as the company scales toward profitability.

About Jumia

We believe that technology has the potential to transform everyday life in Africa, for the better. We built Jumia to help consumers access millions of goods and services conveniently and at the best prices while opening up a new way for sellers to reach consumers and grow their businesses.

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Jumia is a leading e-commerce platform in Africa. Our marketplace is supported by our proprietary logistics business, Jumia Logistics, and our digital payment and fintech platform, JumiaPay. Jumia Logistics enables the seamless delivery of millions of packages while JumiaPay facilitates online payments and the distribution of a broad range of digital and financial services.

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