July's Insights??
McBryde & Co
CIPR's Small Agency of the Year. PR & content for professional services, public sector, renewable & sustainable sectors.
Welcome back to In the Know, your regular roundup of all things marketing and communications.
It’s been a bittersweet month for North East journalism; we’ve said goodbye (for now) to The QT and seen BDaily saved by North East Times.
This month, we’re reporting on impactful Olympics-inspired campaigns and some exciting plans for Canva.
We’re also sharing the power of A/B testing and the latest instalment in Apple and Meta’s rivalry.
Happy reading.
Canva launches new editing update ??
Did you tune in to Canva Create’s ‘Work Redesigned’ webinar back in May? Well, next month, the platform is set to launch “the biggest upgrade to our editing experience in a decade.”
Provisionally shared with 1 million of the company’s 185 million users, the update will be rolled out to everyone in August. With a streamlined editing experience, customisable workspace and enhanced collaboration tools, it’s been designed to improve professionals’ experiences. Will you give it a try?
The benefits of A/B testing ??
A/B testing has always proven hugely beneficial for marketers. From discovering the most engaging YouTube thumbnail to trialling different Instagram ad aesthetics, this method is helping users discover what resonates with their audience and drives higher returns.
If your team is looking to enhance its A/B testing game, why not share this informative blog from HubSpot? Outlining everything from how to conduct the test to how to extract the biggest benefits, it’s a useful source for colleagues new to the digital marketing world.
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The Meta vs Apple ad battle ??
Meta’s dispute with Apple over in-app payments is nothing new, but this month, the former is once again pushing back.
Currently, Apple is charging users 30% extra when they purchase Facebook and Instagram ads on their iOS devices. With the tech giant having expanded this fee to even more regions, Meta is pushing back.
In a new video tutorial, the platform is sharing the simple ways users can avoid these additional charges when boosting their posts.
An Olympics ad roundup ??
With the Paris opening ceremony set to commence later this evening, it seems the Olympic Games are the words on everyone’s lips.
And of course, with each lighting of the torch comes a string of marketing campaigns inspired by the Games. We love this roundup from PR Week, documenting the biggest and best of 2024.