July’s Digital & Social Spot: Six updates you NEED to know this month.
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Social Updates
It’s our favourite time of the month: new social media updates. Keep reading to find out three recent social innovations brands can utilise in their own marketing strategy.
Update #1: Twitter expands long-form content with the launch of the ‘Notes’ feature
It’s been in testing for a while, but Twitter has finally launched its new ‘Notes’ option on selected user profiles, providing a simple and integrated way to publish long-form content on the social media platform.
The blogging-type feature has been created to cater to those users who tweet long threads or add screenshots of texts to their posts.
What does this mean for brands?
Note titles are limited to 100 characters but the body of a Note can be up to 2,500 words, giving brands more flexibility with content and better discoverability.?In the past, while threads have proven to be effective for delivering longer messages, they are not always the easiest to follow, making this new update a great solution for keeping followers engaged.
Like tweets, Notes also have their own link and can be tweeted, retweeted, shared in DMs, liked and bookmarked. However, Notes will have unique URLs which people can navigate to even if they don’t have a Twitter account or are not logged in to the platform. This means brands can reach a wider audience beyond the social media platform.
Update #2: LinkedIn rolls out new ‘Repost’ update
LinkedIn is providing more engagement options by adding a?new ‘Repost’ option , enabling brands to share a post instantly to their feed without having to add a comment.
How will this impact engagement?
Much like Twitter’s retweet function, this update means followers can reshare content instantaneously without having to add their own caption. For those that aren’t as LinkedIn-savvy, having to add their own comments or thoughts may have put them off sharing content before. But this update offers them a quick, easy way to do just that, hopefully increasing overall impressions and engagements of brand content.
It will also be interesting to see if this new update impacts the frequency of posts shared on the platform — and perhaps whether LinkedIn might become more of a live platform, like Twitter.
Update #3:?Twitter has launched video closed captions
After testing the feature on iOS since April, Twitter rolled out video-closed captions to all mobile users. This means if you come across a video with available captions on your feed, clicking on it would automatically present you with a “CC” button on the top right corner. Tapping this will then display the subtitles/captions at the bottom.
Why is this important?
There are several reasons why captions are essential for videos. Firstly, having subtitles makes it accessible for deaf or hard-of-hearing users and means those watching from a quiet setting can understand what’s being said.
Plus,?85% of Facebook users and 80% of LinkedIn users ?scroll through their social media feeds with the sound off. This means videos with captions are more likely to be viewed by users mid-scroll and generate higher completion rates.
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Digital Updates
This July, we’re seeing some exciting digital possibilities. Keep reading to discover three key digital marketing updates from Google that brands can utilise in their own comms.
Update #1: Google pushing inclusive stories in campaigns
Google recognises that the diversity of our society offscreen needs to be reflected on screen with their All In marketing toolkit providing further information and support to create inclusive campaigns.
Working with appropriate industry experts, there is information on LGBTQ+, disabled, plus-size people, gender and age-based inclusivity in these toolkits.
What does this mean for brands?
This recent support from Google is a call for inclusive content is all about making your content accessible so that it can resonate with more consumers. For example, a recent report from Social Minds Hub shares that less than 5% of media shows older generations handling technology, but one study found that 69% of people between 55 and 73 own smartphones.
To help achieve this, you can add alt text to images, add subtitles to video content or have a more diverse representation within your lifestyle imagery.
Update #2: New update for financial service advertisers on Google?
To reduce financial scams, Google is updating its ad verification policies for financial service advertisers in the UK. This now means that financial service advertisers need to gain authorisation from their local regulatory body to be able to run ads.
What does this mean for brands?
Financial service brands running ads will need to complete this verification process by the 30th August to be able to publish ads.
Update #3: New features for Chrome on iOS
One of the best places brands will find their audience is on their mobile devices and Google’s latest Chrome update can help increase your brand awareness, by showing new content below the search bar.
Why is this important?
The latest Chrome update will make it easier for users to discover new content or start a fresh search when they have been away from their tabs for a short time. With more content likely to be seen when users search on mobile on google, this means more opportunities for your brand content to be discovered. And, with the option for users to also quickly visit their frequently visited sites, this can mean more repeat visitors too.
Client Services Assistant at Landmark. Experienced Business Director & Operations Specialist and PRINCE2 Certified Project Management Professional | 30+ Years’ Experience
2 年Thanks for the updates spottydog communications very insightful as always ! ??