July’s Digital Dose: SEO, Google Ads and sustainability insights

Welcome to the first edition of ramarketing’s Digital Dose, our new monthly newsletter that gives you the key digital marketing insights of the month, at a glance.

Our experts will serve up their top insights on SEO, Google Ads, LinkedIn, email marketing trends, and more!

In this month’s edition, Digital Marketing Manager, Henry Kilshaw covers:

• SEO: Google’s Translated Results now support eight new languages, enhancing global reach for publishers
• Google Ads: Discover EC Assist, a new Chrome extension to simplify Enhanced Conversions setup, plus updates to broad match and brand controls
• LinkedIn: Explore new ways to boost brand awareness with sponsored LinkedIn newsletters
• Email marketing: Learn about sustainable practices to reduce the carbon footprint of your email campaigns
• TikTok vs. Instagram: See how Instagram has surpassed TikTok as the most downloaded app, thanks to its Reels feature

?? SEO

Google's Translated Results feature just got a boost, now supporting eight additional languages. For publishers, this means your content can now reach a wider global audience without needing a Babel fish.

The feature automatically translates title links and meta descriptions, with the entire webpage translating upon click. And don't worry, Google assures us that translated pages retain full functionality, including JavaScript and embedded images!

The new languages are:

• Arabic
• Gujarati
• Korean
• Persian
• Thai
• Turkish
• Urdu
• Vietnamese

This expansion is a win-win, offering users more accessibility and publishers a golden opportunity to increase global traffic.

?? Google Ads

EC Assist

Google has released a new Chrome extension, EC Assist, to simplify the setup of Enhanced Conversions. If you're using Google Ads Tag conversions, Enhanced Conversions are essential for sending hashed first-party conversion data to Google, enhancing the performance of your Google Ads tools like Smart Bidding.

Think of EC Assist as your trusty sidekick, helping you troubleshoot and validate your Enhanced Conversions setup. Simply install the plugin, run a test conversion, and receive a complete diagnosis with recommended next steps.

Download the Chrome extension:

Improvements to broad match

Google Ads has also rolled out updates to broad match and brand controls, crucial for refining targeting and maintaining brand safety. These changes improve ad relevance by considering user intent and search context, while new brand controls help prevent your ads from appearing alongside unsavory content.

By implementing these updates, you can optimize ad performance, achieve better targeting accuracy, and keep your brand image squeaky clean.

For the full scoop, check out the article:

?? LinkedIn

LinkedIn newsletters are a dime a dozen these days (you're reading one right now!), but did you know that you can now sponsor them as a single image ad for brand awareness and engagement campaigns using the Content Library in Campaign Manager?

This new feature allows businesses to boost visibility and subscriber growth through targeted advertising. It's a fresh way to connect with your audience, showcase your thought leadership, and build credibility with key industry insights.

?? Email marketing

You've probably heard the alarming stat that "One query to ChatGPT uses approximately as much electricity as could light one light bulb for about 20 minutes." But did you know that email marketing is also under scrutiny for its environmental impact?

With an estimated 333 billion emails sent daily, contributing to 99,900 metric tons of CO2 emissions, it's time to go green. We recommend adopting sustainable practices such as:

• Segmenting and targeting campaigns: Tailor emails to specific audience segments to increase relevance and reduce unnecessary emails
• Cleaning email lists: Regularly remove inactive subscribers to avoid waste
• Efficient content creation: Use minimalist designs to reduce data load
• Sustainable service providers: Choose providers that use renewable energy and optimize server efficiency

These measures not only help reduce your carbon footprint but also enhance customer engagement and improve your email deliverability.

?? TikTok vs. Instagram

In a surprising turn of events, Instagram has dethroned TikTok as the world's most downloaded app, thanks to its popular Reels feature. Introduced in 2020, Reels offers a similar short-form video experience to TikTok, helping Instagram regain its mojo. In 2023, Instagram saw 767 million downloads, compared to TikTok's 733 million.

Instagram's broad appeal and diverse features, like Stories and photo-sharing, attract a wide audience. It now boasts nearly 1.5 billion monthly active users, while TikTok has just over 1.1 billion.

?? If you’d like these digital marketing experts in your corner at your next strategy session, ramarketing is the antidote to your average agency.

Get in touch with the team for a commercial conversation to see how we can support you with marketing for every milestone.