July: Skincare, more sport and finally, some sunshine

Summer is well underway ?? and we’re just in time for the next month of sporting adventure - hello to the Paris Olympics 2024. Once again, brands have jumped at the opportunity to get involved in reactive marketing.?

But, that’s not all that’s happened in July. A pretty huge multinational corporation and technology company announced quite the u-turn – amongst other things??

So, join us as we take a look at key industry campaigns and news, as well as the comings and goings at MV HQ…?

Marketing Moves

Google’s opted to to crumble the cookie

Earlier this month, Google? announced a u-turn on its efforts to scrap third-party cookies , despite years of work.?

Instead, the tech giant aims to enhance user privacy with a one-time prompt that enables users to set preferences that will apply across Google browsing experiences.

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Coca Cola reveals Olympics 2024 branding?

We know we’ve discussed the brilliance of reactive marketing in the context of Sport/Music before, so we’ll keep this one short.?

BUT, let’s take a moment to appreciate how simple yet iconic Coca Cola’s work is here.?

Collaborating with French artists — Laura Normand, Aurélia Durand and Bruno Mangyoku — they’ve created three unique designs.?

Burt’s Bees marks 40 years?

Say hello to Camp Burt’s ‘84 summer merch collection - to honour the skincare brand's 40th birthday. The limited edition products celebrate their environmental commitment and long-standing partnership with Katahdin Woods and Waters National Monument.

From vintage t-shirts to water bottles and beyond, this is a birthday campaign like no other.?

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Euros 24 kit competition

The Media Village team got stuck into our Euros 24 competition earlier this month, creating some fantastic mocked up Media Village football kits.?

The designs were further proof of the creativity within our DNA and although it was commiserations for England in the end - our Studio Manager, Nathan Littler , walked away with the prize.?

Take a look at this winning kit ??

Delivering bespoke signage?

Chris & Lee from Production hit the road to carry out some signage installation work across Manchester, paying a visit to one of Bright Futures Education trust schools and The Barlow RC High School too.?

Our guide to building a digital marketing strategy that actually works?

Figuring out where to start with a digital marketing strategy can be a daunting prospect. But our experts might just be able to help.?

From setting clear goals and conducting market research to distributing your content and pinpointing your KPIs, this guide has it all.?

So, grab yourself a brew and allow our digital marketers to give you the boost you need…?

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Created colourful & consistent branding visuals

With over 10 years under our belt working with Pumping Marvellous, we’re shining a spotlight on one of the many projects we’ve played a part in.?

FULL CASE STUDY

On the social grape vine

?? Instagram now lets users add up to 20 songs in a single Reel.

?? TikTok has announced a new partnership with Eventbrite, allowing users to promote event in-stream (appears like TikTok Shop links do).

?? Meta has launched a new AI feature called “Imagine Me” which creates an image based off of a photo and a prompt like “Imagine me as a Tim Burton character”.

?? TikTok has (finally) introduced an “Upload Cover Image” option for videos.

?? YouTube adds an option for creators to save music from their Shorts feed.

?? Instagram has expanded its Notes feature to Reels and Feed posts.

?? X has launched Trend Genius Ads and using AI, it’ll be able to identify hot topics, and align ad placements within relevant mentions.

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Their words?

“ I wanted to write and offer my personal thanks for everything you and your team did and in particular, Aaron, for making our Conference and Awards Ceremony this weekend the best ever. The support you offered Boots Hearingcare both prior to and throughout the event was exceptional.” - Boots Hearingcare?

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