July Newsletter
?? PR industry news ?? Handpicked articles from Prowly Magazine?
?? What PRs are talking about ?? People to know ?? PR tech updates
What if a PR pitch would be a playlist?
What would it sound like? Check out this Spotify playlist and share your favorite songs to pitch to. (Source: Twitter)
Should your company speak about politics?
Look at the Benn & Jerry’s and JPMorgan Chase case studies and get to know the pros and cons of raising political topics by brands . (Source: mediafirst)
What was your experience like when you started pitching to the media?
Share your tips for beginners in this Reddit thread and say what you enjoy about working in PR in this discussion .
People magazine’s publisher joins a growing list of media companies slashing pay as ads slump.
The owner of magazines including “People” and “Entertainment Weekly” is cutting pay for about 60% of its staff until Sept. 4 because of a slump in advertising revenue due to coronavirus quarantines. (Source: CNBC )?
Spin Sucks comments on Prowly’s State of PR Technology 2022 report
Which highlights did Spin Sucks PR pros find to be among the most interesting bits and pieces in the full report? Find them all in their up-to-the-minute article . (Source: Spin Sucks)
More and more companies introduce DEI rules to their structures.
How did the DEI thread help grow an agency, and why is it important from a PR perspective? Jennifer Risi tells a business story in this article . (Source: PR News)
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P. S. Prowly’s DEI Team is actively educating others as well - see how they do it on social media and via the company Slack channel ??
Pick the right PR podcast for you
Podcasts are an effortless way to learn new industry tips and insights - especially if you work a busy life, like most PR pros. Looking for a good PR podcast, but not sure which one to choose? We did the research, so you don’t have to. Just pick the one that seems interesting to you from this list on Prowly’s blog
Are PR awards truly worth pursuing?
Applying for PR awards can cost you some time, money, and nerves, but it can be worth it. Get to know different award types with examples and see why (and how) award-winning agencies use this honor in their brand PR. Find whether it’s the right thing to do for your agency !
Communicating in a more human way has become a core change in every industry - from marketing to User Experience, to PR. And that’s precisely what Chaya does!
She trains, consults, and speaks on the topic of communications across several platforms plus - leads the team at Humanly. What is the one successful PR tactic she’s using now? Grab a cup of iced latte and check out this #PRChat !
Google says it will pay publishers $1 billion for news in the next three years. “The business model for newspapers — based on ads and subscription revenue — has been evolving for more than a century as audiences have turned to other sources,” said? Google Chief Executive Sundar Pichai. (Source: CNBC )