July Insights: Maximizing Impact with First-Party Custom Audiences

Targeted digital advertising is essential for getting the most out of your marketing efforts. This July, we're zeroing in on four key audience groups: back-to-school shoppers, soccer fans, college football fans, and teachers. With the school year kicking off in August and the Premier League and college football seasons starting soon, now is the perfect time to connect with these audiences of actual, verified people. Let’s explore why these groups are important this month and how you can effectively reach them.

Audience #1: Back to School Shoppers

Why Now?

With the new school year starting in August, July is prime time for parents and students to shop for back-to-school essentials. This time of year typically sees a surge in demand for school supplies, clothing, electronics, and dorm necessities. By targeting back-to-school shoppers now, you can capture their attention when they're most actively preparing for the upcoming year.

Best Targeting Strategies

1. Utilize Demographic Data: Focus on parents with school-aged children and college students and tailor your messaging to their needs.
2. Segment by Needs: Tailor your campaigns based on different needs, such as school supplies, clothing, electronics, and dorm essentials. Create distinct ad sets for each category to ensure relevance and engagement.
3. Highlight Deals and Discounts: Emphasize back-to-school sales, bundle offers, and special discounts. Budget-conscious shoppers seek the best deals, so make your promotions stand out!

Audience #2: Soccer Fans

Why Now?

With the Premier League and other major soccer leagues starting their seasons in August, July is the perfect time to begin engaging with soccer fans. Enthusiasm is building, and fans are gearing up for the excitement of the new season. This period is ideal for capturing their attention and driving engagement with your brand.

Best Targeting Strategies

1. Focus on Fan Enthusiasm: Target ads based on teams, player merchandise, and game-day essentials to identify the most passionate fans and tailor your messaging to their specific interests.
2. Leverage Upcoming Matches: Run ads promoting upcoming matches, subscription services, and viewing parties. Align your advertising with the natural excitement surrounding the new season to increase relevance and engagement.
3. Promote Interactive Content: Engage fans with interactive content such as quizzes, fan polls, and exclusive behind-the-scenes footage. These can deepen engagement and create a more memorable experience for your audience.

Audience #3: College Football Fans

Why Now?

Anticipation is building for the college football season kick-off in late August, and fans are already preparing for the excitement of game days. Engaging this audience now can help you capture their enthusiasm and drive interest for your brand.

Best Targeting Strategies

1. Tailor to Team Loyalty: By targeting fans based on their favorite college teams and universities, you’ll pinpoint the most loyal fans with ads that fuel their passion for their team.
2. Highlight Game-Day Products: Showcase your offerings that cater to the college football experience, ensuring your ads feature products, like tailgating gear, apparel, and fan merchandise, that fans will want for the upcoming season.
3. Encourage Early Sign-Ups: Advertise season tickets, fan clubs, and sports betting platforms, and emphasize the benefits of early sign-ups, such as securing the best seats, exclusive member perks, and early access to betting lines, to drive engagement and conversions.

Audience #4: Teachers

Why Now?

It’s not just students gearing up for the new school year. Teachers are entering their preparation phase and will be stocking up on classroom supplies, resources, and professional development opportunities. Now is the perfect time to provide them with valuable solutions as they plan for the upcoming academic term.

Best Targeting Strategies

1. Segment by Education Level: To best address their needs and preferences, try tailoring campaigns to different educator levels, including elementary, middle school, high school, and college educators.
2. Promote Classroom Resources: Highlight educational materials, classroom decorations, and teaching aids to showcase products and services that support effective teaching and enhance the learning experience.
3. Offer Special Discounts: Recognize their dedication and contribution to education by offering special deals on supplies, workshops, and educational technology.

Maximize Your Impact in July?

Whether it's gearing up for the back-to-school season, riding the wave of sports excitement, or helping educators get ready for the new academic year, hitting the right audience at the right time can make your campaigns truly shine in the coming weeks.

At BRIDGE, we specialize in people-based, first-party data solutions that connect your ads with real people who are genuinely interested in what you have to offer. Our approach ensures your messages are accurate and relevant, making it easier to connect with your ideal audience.

Ready to kick off your next digital ad campaign and reach the people who matter most to your business? Reach out to BRIDGE today. We'll help you achieve your advertising goals with precision and impact.