July Edition
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Mirror, Mirror on the Wall: Breaking the Spell of Vanity Metrics
Most people would have heard the story of Snow White and her wicked stepmother. A tale of a beautiful princess and a jealous stepmother fixated on being “the fairest of them all”.
Just like Snow White's wicked stepmother, many organisations can become too fixated on their own reflection and fall into the trap of vanity metrics. Searching for answers by constantly looking in the mirror can give us a false sense of success.?
Instead, asking "who's the most impactful of them all" can deliver the most meaningful, yet sometimes uncomfortable answers.?
In the context of an industry, a region, a competing landscape or a market, more often than not someone else is more successful, more impactful or more influential than we are. We can embrace those uncomfortable truths and learn from them (without the use of poisoned apples!???).
Adapt or fall behind: How Medianet is setting the pace for media research with AI
Artificial Intelligence (AI) has seen major advances in the last 12 months. Systems like ChatGPT, MusicLM or Midjourney have demonstrated near-magical capabilities in the generation of written and audio-visual content.
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However, these are not monolithic systems and are constructed of various elements, many of which are open-source or have open-source substitutes.
Without getting too technical, computational biology and comparative linguistics have greatly advanced in recent years and present a great opportunity for the media research space.?
With the goal to deliver optimal earned media outcomes for our clients, here is how AI is shaping our research initiatives.
What is our Media Impact Score?
This single score, developed by our very own team, combines sentiment, prominence, active coverage and volume to give you the insight you need to make more informed decisions. Hear a detailed explanation from our Senior Analyst, Nikkola, to find out more.
Save the date
Important media dates and events that may be worth noting.?
Medianet has unparalleled access to the events newsrooms are planning towards. Download the?2023 Media Events Calendar?for more upcoming dates.?