July in Digital - New Work, Mr Paddington and what is the creator economy?
This month, we’re bringing you the latest digital highlights! Explore why the Stanley 1913 Cup’s marketing strategy is a must-study, new work from tda! and see Paris transformed into an Olympic playground by OMEGA SA . Plus, dive into the Creator Economy's impact on marketing and see what our team learned at UX Scotland .
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Industry news you need to know:
Occasionally, products create a marketing frenzy that turns them into cultural phenomena, like Adidas Stan Smiths and Pokémon Go. The Stanley Cup is a prime example, showcasing the power of timely marketing and brand hype. This case study highlights Terence Reilly, who also popularised Crocs. Forbes interviewed marketing experts to share what made the Stanley Cup so desirable.
Featuring surreal Parisian scenes with athletes leaping over the Arc de Triomphe, vaulting over the Sacré-C?ur Basilica, and sprinting on cobbled streets, OMEGA’s new Olympic campaign sets the tone for the games by transforming Paris into a sporting playground. Set to an exclusive track by French rapper SDM, the campaign celebrates OMEGA's role as Official Timekeeper of the Olympic and Paralympic Games, highlighting their 92-year history of precise timekeeping with their cutting-edge equipment.
Is AI going to take our jobs? In a world filled with sameness, creativity and storytelling are becoming essential skills. David Lee , CCO of Squarespace , shares how his team is using AI tools to enhance their work, suggesting a new golden age for humanity. Lee emphasises that while AI handles repetitive tasks, human creativity and storytelling remain invaluable.
Expert Opinions ??
Monthly insights and thoughts from the tda! team. ??
July campaigns we LOVED! ??
Turning aircraft safety instructions into a period drama film, exploring the power of collaborations, and featuring everyone’s favourite bear — what were our favourite campaigns this month? Read here.
Is Creator Economy the future or the present of marketing?
Curious how YouTubers and TikTok stars are changing marketing? Our Social Media Manager, Viktoriia dives into the Creator Economy, where authenticity and influencer power rule. Learn why Gen Z trusts creators over ads, and discover the trends driving this shift. We also touch on the challenges creators face, like burnout and algorithm changes. Read more here.
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UX Scotland, what did we learn? ??
Our team recently attended UX Scotland, where they explored diverse UX topics and networked with industry leaders. Highlights included practical tips on onboarding from Russ Unger, insights into neurodiversity from Snigdha Ramkumar, and creative problem-solving with Fractals Co-op. Follow us on LinkedIn for updates or get in touch to see how these fresh perspectives can benefit your next project. Read it all here.
New work from tda!rlings ??
We are excited to share this stunning website we created for The London Tea Co., showcasing their delicious range of teas. Our goal was to visually capture the brand’s vibrant identity by highlighting the rich colours of their teas, providing details about the origins of each blend, and featuring a smooth tea bag animation on the homepage. As you navigate the site, you'll enjoy micro-animations that bring to life the charm of a classic British tea experience, including a moving Big Ben clock and a rotating London Eye, demonstrating our careful attention to detail.
Juvela Gluten Free Socials ??
We are excited to announce our expanded partnership with Juvela !
For over 25 years, Juvela has crafted high-quality gluten-free foods for individuals with coeliac disease. After collaborating on their website and branding, we're now excited to be on a mission to enhance their social media presence to reach a wider audience.
Our team is creating content that underscores Juvela's commitment to accessible gluten-free options. Through engaging designs and compelling copy, we aim to educate the Juvela community and attract a younger audience to the brand!
That’s it for July! Drop us a line at [email protected] if you need anything digital, or even if you just fancy a quick business natter.