July 27th: What's new in the industry this week?
Featured Trend
What’s New? - Familiar categories reimagined and continued innovation in the functional beverage space
?? Kombucha has grown from a niche product to a drink that is beloved all over the world and brands still continue to churn out new products in the category and here’s what’s new:
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?? Haters of kombucha have long complained about the vinegary taste that kombucha has so Koe set out to make ‘kombucha, but better’ – shelf stable and no vinegary taste
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?? So who said only adults get to enjoy kombucha? Now kids can have them too! Tim Tam Tummy takes on the first kid-positioned kombucha with flavors beloved by children and the fact that it’s shelf stable means it’s lunchbox ready
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?? Functional beverages have seen continued consumer interest as they look for products that can confer benefits beyond hydration and taste so, here’s what’s new:
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?? HMB has been known to promote muscle growth, reduce muscle break down and enhance muscle recovery after workouts… and now with Nirvana Super, you can get it in a tasty drink!
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? From mood, to immunity to cognition, consumers are looking for products that can do more and CENTR Enhanced delivers those benefits with science-backed ingredients like citicoline and GABA
Stay tuned as we dive into category trends over the next few weeks as a part of our Mid Year Trends Review!
In the meantime, here’s what we’re reading:
Latest Webinars
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Latest from SPINS
General Industry News
Snack & Beverages
Snacking
Beverages
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Center of Store
Main Center Aisles
领英推荐
Baked Goods and Bread
Frozen
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Plant, Protein & Dairy
Protein
Cheese and Other Dairy
Non-Food
Vitamins & Supplements
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Personal Care
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Pet