July 2024

Cue the fireworks because this edition of The Ecom Edge is set to dazzle you with the latest trends, unbeatable strategies, and game-changing insights in the world of e-commerce!

Explore the new social shopping platform that could become the next e-commerce giant, learn how Amazon TACOS is an important metric for your brand to measure, and much more!

Total Advertising Cost of Sale (TACOS) is a useful metric because it gives brands more visibility into their business as a whole, compared to other return-on-investment metrics.

Whereas ACOS is calculated by dividing ad spend by ad sales, TACOS is calculated by dividing ad spend by total sales, which includes organic and ad sales. Brands can then use this metric to see how much they are spending to acquire a sale and incorporate it into their margins.

If you notice that your TACOS is increasing while your overall sales remain constant or decrease, it might indicate that your paid efforts are cannibalizing your organic sales rather than driving incremental growth.

-Andrew Messinger, PPC Specialist

New Main Images for ChapStick

Our team had the privilege of updating ChapStick’s Amazon listings. Our main image goal is to provide customers with a clear representation of their purchase.

Flip, The TikTok Shop Competitor, Expands Social Commerce By Acquiring Curated

Move over, TikTok Shop, a new competitor is becoming a bigger threat after acquiring Curated.

Explore how Flip is working to become the go-to social shopping platform. Read more.

All About the Numbers

5 Product Bundling Tips to Boost Sales

Check out Amazon's guide for bundling products. Read more.

Help us become stronger! As we step into the new year, we're eager to learn how we contributed to making your 2023 exceptional. Your feedback matters! Please take a moment to leave us a review, sharing how we've influenced your year.

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