July 2024 Newsletter

As schools look forward to the holidays, we look forward to education... both on HealthSeekers Coaching and Retention for all staff.

And this month's article talks about how we need to educate staff, members, and the public, in order to change perceptions, beliefs, and health.

If you have any questions at all, please get in touch.

HealthSeekers Education: Reaching the 85%

One of the most positive shifts during HealthSeeker discussions is the focus on the 85% of the population who do not have a gym or health club membership.

To push this movement forward, we need three tiers of education, along with collaboration and coaching. Today, let’s talk about education.

Rethinking the Fitness Industry

The fitness industry has traditionally focused on the 15% (now 15.9% according to the latest Leisure DB report) who are already active. The goal has been to help the fit get fitter, competing for the same demographic and often poaching members from other clubs. The low-cost model has exacerbated this, with budget clubs 'stealing' members from incumbents who then try to win them back.

Many see the ‘pivot to health’ as a way to bring ‘the 85%’ into our leisure centres, gyms, and health clubs. However, as Andy King suggests on #TheConveners podcast, the term pivot could be replaced with "broaden" or "transform."

Most #HealthSeekers are not interested in working out, exercising, or ‘doing sport.’ No amount of pivoting, transformation, or special offers will change that.

... click here to read about the key role in education for a 2030 vision, and how we need to focus on:

• Educating Staff,
• Educating Members, and
• Educating the Public.

Education - HealthSeekers and Retention...

Following the success of the HealthSeekers Coaching course developed by GGFit and Future Fit for Business , we're excited to announce that a new Membership Retention course suite will be released in the next few weeks.

Watch this space for more information...

The HealthSeeker movement is growing, with more stories available now, new episodes featuring Tanya Hall ( EGYM ) and Alex Armstrong, MBA , to add to the conversations with Izabella Natrins (UKIHCA), John Oxley (Life Leisure), Hussain Al-Zubaidi (RCGP), Joanne Groves (FASTER).

Click to hear more HealthSeeker stories, or learn more here.

More Collective Podcasts, AskTheExperts, and UCI Cycling & Networking!

YourDreamGym Series 9 has more exercise motivation, favourite workouts, and dream gyms from Joanne Fleming, Andy Pickles, Giorgia Brennan, Steve Shaw, Claire Burlison, Jason Stanton, Hattie Jones, Mark Tweedie, Marc Jones, and Julie Allen.

We're proud to be supported by Xplor Gym UK for Series 9.

Subscribe to get every episode as soon as it's released!

If you want to learn more how to build a profitable, robust, and resilient PT Business, then you need to listen to The Business of PT podcast with Adam Daniel MBA .

Series 3 features some great conversations with Glenda Rivoallan, Ryan Palmer, Antony Stewart, amongst others, and was supported by Ymca Fitness .

Subscribe to get every episode as soon as it's released!

We'll be networking at the UCI Track Cycling Champs again on 6th Dec 2024.

Very limited tickets are available to meet for food and drinks, and then watch the best track cyclists in the world whizzing round the London Velodrome.

Follow The Collective on LinkedIn, where you can like, subscribe, follow, register to watch livestreams, or catch-up.

If you want to discuss any of these ideas or talk about how to help your business or your members, please just hit reply to this message or send your contact details to [email protected].