July 2024 Newsletter
Moat shutdown =?No more attention/viewablity measurement?
Worried about the Moat shutdown? Don’t fret! Adnami Sonar is here to measure and validate viewability and attention on all your display ads. Whether your ads are created with Adnami high impact formats or standard display, you can easily measure all attention scores with Sonar. The 3rd-party tracker and attention measurement tool is convenient and easy to use. It combines attention and viewability data in one tracker and enables automated data exports.
1,000 active advertisers in just one month
It might have been vacation time but things are still moving around here! For the first time ever, Adnami has reached 1,000 active advertisers in a single month ?? This wouldn't have been possible without the support of our amazing partners and clients. A huge THANK YOU, we're excited to keep this momentum going.?
Creatives that grabbed our attention this month
We’ve seen some great, summery creatives this month from Immediate Media! SAGA proves that insurance advertising can be fun and creative. Next, Primula went all out with our Seamless Skin format - try hovering over the squeezable cheese tubes (yes, that’s a thing) and see for yourself. Lastly, Olmeca Altos brings in the summery vibes with their tequila ad using our Mobile Midscroll Anchor format.
Click on the images below to check them out????
领英推荐
Meet Trustmedia - our new partner from Belgium?
We’re excited to share that we partnered up with Belgian media company Trusmedia (part of Mediafin). Welcome to Adnami, we’re looking forward to many cool projects! ?
Industry news
?What the industry is talking is talking about right now:
Last week, Google announced it would no longer remove third-party cookies from Chrome. Instead, it plans to offer a new feature allowing users to make more informed choices.
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System1’s Andrew Tindall conducts research with 250,000+ UK consumers and shares his findings about the effectiveness of LGBTQ+ marketing.
Until next month ??,
The Adnami Team