July 2024

Hello Friends and Welcome New Subscribers!

We've nearly recovered from the hurricane down here in Houston, although some parts of the surrounding city are still without power. Businesses are still getting back online and families back to their routines. If you know someone down here, reach out and see how they are doing.

This issue highlights a case study of how involving a Fractional VP of Sales uncovered and addressed several issues to set them on the path to success. Don't miss the What's New Section to see latest developments.

Have a great remainder of summer.

-Mike

What's New? ??

Sales Team Assessments

Bedrock Sales Strategy is OMG (Objective Management Group) Certified! OMG is the leading provider of sales person evaluations, sales team analyses and sales candidate assessments. If you're not sure if you have the right people, how to align your sales team or where to apply coaching and development, an OMG assessment will provide the much needed insight.

Sales Xceleration Framework

Together we will build a strategic sales plan and provide the management tools to close your sales gaps and put the right processes in place?to hold your sales team accountable for achieving the company sales goals

Contact

Book a meeting ??

Take my 10-question Sales Agility Assessment ?? to identify potential sales gaps and opportunities for growth.

Email: [email protected] ??

Case Study: How Bold Moves Quickly Led to Sales Transformation: A Client Success Story

When a recent Sales Xceleration client identified critical gaps within their sales strategy that hindered growth, they made the decision to hire an external sales expert. The company's President realized that achieving the necessary growth required a comprehensive plan and proven sales solutions, which their current team was unable to deliver.

Let’s take a look at how our client was able to transform their sales infrastructure with the leadership of a Sales Xceleration Outsourced VP of Sales and our Certified Sales Operating Management System? to ignite long-term sales success.

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Seeing Beyond Challenges to Identify Solutions

Despite having a dedicated sales team, the President of the organization recognized they were likely to hit a ceiling soon, resulting in stagnant sales. Like many of our clients, they believed hiring a full-time VP of Sales was the key to meeting growth goals. After learning how a Sales Xceleration Outsourced VP of Sales leverages our proven system to not only identify sales challenges but also implement time-tested solutions, they knew it was the right decision to transform their sales function.

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Building a Strong Sales Foundation

Our sales experts have seen these challenges many times before, as most of our clients face similar issues:

1. Aligning Sales Goals with Organization Objectives:

• Challenge: Sales goals were not reflective of the company’s overall growth objectives.
• Solution: Conduct annual strategic planning sessions to align sales targets with organizational goals. Ensure each team member understands how their efforts contribute to the company's success.

2. Standardizing Sales Processes:

• Challenge: Inconsistent sales processes led to unreliable outcomes.
• Solution: Develop and document a standardized sales process. This includes mapping out each stage of the sales cycle, defining key performance indicators (KPIs), and creating clear guidelines for each step.

3. Implementing Advanced Sales Tools:

• Challenge: Lack of effective sales tools hindered performance tracking and client management.
• Solution: Invest in a robust Customer Relationship Management (CRM) system. This will help track sales activities, manage customer interactions, and provide valuable insights into sales performance.

4. Establishing a Data-Driven Culture:

• Challenge: Decisions were often based on gut feelings rather than data.
• Solution: Introduce a data-driven approach by using sales dashboards to monitor performance in real-time. Encourage the team to rely on data for making strategic decisions and adjustments.

5. Training and Development:

• Challenge: The sales team lacked the necessary skills to drive growth.
• Solution: Implement regular training programs focused on modern sales techniques and strategies.

By addressing these challenges with strategic sales solutions, a strong foundation was laid to support long-term growth.

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Successful Hiring of a VP of Sales

With a solid sales foundation in place, and the expert guidance of Amplify Recruiting, our client hired a standout VP of Sales to take the reins of the sales organization. This new leader seamlessly integrated into the now well-structured sales organization, bringing immediate value and performance improvements.

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Achieving Long-Term Success

The client’s journey from a fragmented sales strategy to a well-organized and scalable sales infrastructure demonstrates the profound impact of expert sales guidance and strategic oversight.

The client’s revamped sales infrastructure led to significant improvements in their sales strategy and overall performance. The new VP of Sales drove both new business development and the nurturing of existing client relationships, positioning the organization for sustained growth.

The client shared his positive experience: “Whether your business is experiencing a decline or growth, I highly recommend [Sales Xceleration]. They exceeded my expectations and can help you achieve your business goals.”

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?? The Bottom Line

If you find it difficult to navigate the complexities of managing a modern sales organization, you’re not alone. We have helped over 6,300 clients identify and solve their most challenging sales obstacles. So, if you are ready to achieve your sales and revenue goals, we can help.

Discover how our strategic approach can transform your business.