July 2024 Digital Marketing Minute
AdRoll, a division of NextRoll
AdRoll is a marketing and advertising platform that helps marketers grow revenue & save time.
July is here, bringing hot news for the advertising world! ??
In this edition of the DMM, we bring you insights on AI and marketing, ads and misinformation sites, and zero- and first-party strategies that will still be relevant while Google pivots to opt-in 3PC.
The Latest From the AdRoll Blog
Building a Brand Advertising Campaign [9 min read]
Brand advertising is just as important as product promotion when it comes to your bottom line. Use it to tell your story, foster trust, and differentiate yourself from the competition.?→Read More
What Is a Full-Funnel Marketing Strategy? [9 min read]
Most purchases aren’t last-minute decisions — even “impulse” buys. Learn how to capture more conversions by addressing every stage of the marketing funnel.?→Read More
Industry News and Updates
How AI Is Transforming Digital Marketing: 2024 Trends and Insights [AI News]
Two-Thirds of Advertisers Bought Ads on Misinformation Sites, Researchers Find [Marketing Brew]
Guides, Tools, & Resources
Third-party cookies are crumbling.
But targeted advertising and marketing personalization aren’t going anywhere. Find out how to adapt using a zero- and first-party data strategy.?
Grow your marketing community in Sydney, NSW?
The retail community has spoken... and they want more! We’re joining RetailFest on the road in Sydney on 14 August. Reconnect with the RetailFest community, expand your network, and learn from your peers about driving growth through the end of the year.
Can’t make it to Sydney? Check out the sessions in Brisbane and Melbourne.
Modernize your approach to brand awareness
Reach new audiences with ads on their smart TVs, Rokus, Playstations, and more.?