JULY 2024 BOSTON RADIO PPM 6+

?Audience share and weekly cume show the story. July Vacations. Only 8 stations above 500k Cume.

CLARK SMIDT, Broadcast Advisor www.broadcastideas.com 978 502 6633?? [email protected]

BOSTON CLUSTERS - Top 3 Tight Race Now Separated by 2.5 down from 6.1.? Anyone’s Ballgame! June/July:?? Beasley? 25.1-23.3, iHeart 21.8-22.8, Audacy 19.0-20.8

Same Top 6 Stations.? Stations with Cume ranked higher than Share means time check for tune outs. Non-Commercial:? WGBH/WCRB? 5.3-5.3, WBUR 5.4-5.1.?

1.? WBZ/FM Beasley Sports #4-6 cume 527-388k?11.0-9.9-7.7?-2.2.?Complete uniform except for The Sox.

2.? WWBX?? Audacy Hot A/C #5-4 cume 467-475k?5.6-6.9-7.0. Steady, strong, well played. #1 music station.

3.? WROR?Beasley Classic Hits #3-2 cume 574-665k?5.7-6.3-6.8 +0.6.? But, WWBX squeezes another win.

4.? WMJX? Audacy A/C #1 cume 822-759k 4.9-5.5-6.0. +0.5. ?Still Top 5; The #1 cume indicates tune outs.

5.? WBUR? Boston University N/T #12 cume 339-332k?5.4-5.4-5.1?-0.3.?Top News Station by 0.4 over WBZ-AM.

6.? WXKS/FM?iHeart CHR #2-3 cume 702-629k?4.6-5.0-4.7?-0.3.?KISS Brand & history holds on with Top 40.

6.? WBZ-AM?iHeart News/Talk?#10 cume 370-343k?4.5-4.7-4.7. When news happens, it’s iconic WBZ 1030.

8.? WEEI/FM?Audacy Sports #15-16 cume 287-258k 4.0-3.5-4.1?+0.6.?Red Hot Red Sox bring it back in the Top 10.

9.? WZLX?iHeart Classic Rock #7-8 cume 424-369k?3.8-3.7-3.9. Time for the “fall freshen up."

TIE 10. WBQT Beasley Hot CHR #6-5 cume 444-435k 2.9-2.9-3.3?+0.4 up from 13. Expensive line-up, caught in the cross-hairs.

TIE 10. WBGB?Audacy Adult Hits #8-10 cume 421-379k?3.4-3.0-3.3 +0.3.?Inexpensive line-up. Variety hits, sounds automated.

TIE 10. WRKO-AM iHeart Talk #22-21 cume 122-128k 2.9-2.9-3.3?+0.4.?Very respectable for staying in the Top 10.

TIE 13. WGBH?‘GBH News/Talk #17 cume 249k?3.8-3.1-3.1. Slip is showing, needs stronger internal culture.

TIE 13. WKLB?Beasley Country #9 cume 397-359k 3.3-3.9-3.1?-0.8. Out of the Top 10. Country is All American.

15. WJMN?iHeart Rhythmic CHR #11 cume 343-328k 1.9-2.1-2.4?+0.2. The former Boston #1 stays in “Two-ville.”

TIE 16. WCRB?‘GBH Classical #19 cume 217-230k?2.5-2.2-2.2. Culture vs. Great Radio. “Silly Symphony.”

TIE 16. WBOS Beasley Classic Rock #13 cume 315-275k 1.6-2.0-2.2?+0.2. Could do better. Not a spoiler.

18. WERS Emerson College. Adult Alternative. #21-20 cume 167-152k 2.2-2.0-2.1.?Ahead of 6 commercial FMs!

19. WBWL?iHeart Country #16-17 cume 262-245k 1.5-1.7-1.9?+0.2. #2 Country by 1.2.?Are my "Boot Heels Wandering?"

20. WXRV Northeast Adult Alternative #18-15 cume 245-262k?1.7-1.8-1.8. Big potential & coverage but still not ready.

TIE 21. WXLO?Cumulus A/C #14-18 cume 290-233k?1.4-1.2-1.1.?Big signal, #2 in Worcester 6.3. Ordinary.

TIE 21. WZRM?iHeart Spanish Tropical #22 cume 142-119k?1.3-1.1-1.1. Poor Hispanic book for Boston's 12% population.

23. WXKS-AM iHeart Talk #25 cume 23k. 0.8. Mostly syndicated, could add local information.

24. WCTK Hall Communications Country #23 cume 55k. June Providence #1 @ 9.1 #5 cume.

TIE 25 @ 0.2:?WUMB UMass Variety #27 cume 27k; WWFX Cumulus?Classic Rock #26 cume 19k; WRCA-AM Beasley Business News (Bloomberg) #26 cume 14k; WBGB Audacy Stream Adult Hits #28 cume 7k; WVEI-AM Audacy Sports - #29 cume 6k this is from Worcester NOT Boston.

TIE 30 @ 0.0:? Costa Eagle WCCM-AM & WNNW-AM Spanish and WMVX Classic Hits.

Does Not Show: WEEI-AM 850 50kw Boston, WATD Marshfield & WFNQ Nashua.? ?

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Author/Advisor Clark has been in Boston Broadcasting since 1970.? Thank you for reading and communicating.

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