July 2023 Digital Marketing Minute

July 2023 Digital Marketing Minute

July's edition of the Digital Marketing Minute is here!

This time we're helping you prepare and get ahead of rising holiday CPMs. Check out these guides and resources to get your head in the game and launch campaigns with confidence.

The Latest From the AdRoll Blog

What is Seasonal Marketing? [4 min read]

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Which days or months of the year are most profitable for your business? Learn how to adjust your campaigns to make the most out of seasonal trends.

Read now.






3 Steps to Build Brand Awareness Ahead of the Holiday Season [6 min read]

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Don’t wait until the last minute to deal with sky-high holiday CPMs. Get ahead of the game with these brand awareness strategies.

Learn how.







Industry News and Updates

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  • 7 Key Email Metrics to Track Beyond Opens and Clicks [MarTech]
  • How the Generative AI Boom Could Forever Change Online Advertising [CNBC]
  • Navigating the Responsible Use of AI in Marketing [SMM]


Case Studies & Inspiration

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AdRoll Customer Story: Coinrule

Find out how a company of non-marketers reduced their CPA by 77% and increased conversions by 3-5% in just one year. Read the Case Study.


Guides, Resources, & Tools

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In case you missed it: Amplify Your Marketing With AI

You likely can’t go a day without hearing about AI, but do you know how to effectively use it in your role? Leaders from AdRoll, Aument, and Treat came together to share how you can implement AI to make your day-to-day just a little easier. Watch the session on demand now.


Looking for growth? Start with our free ROAS calculator.

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Just input a few quick details about your business and we’ll call on data from over 15 years and 120,000 brands to provide smart recommendations for allocating your marketing budget. Calculate your ROAS.


Thanks for stopping by! See you next month.

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