July 12, 2022 | Happy Prime Day! ??

Hello! Happy Prime Day to you, and you, and you and YOU. We wish you well on your discount initiatives and pray that A9 is ever in your favor over these next several hours.

May the best listing win.

Today's greeting is giving major Mrs. Doubtfire so that's today's GIF theme. If you haven't seen Mrs. Doubtfire, I feel bad for you son.

Let's dive in!

??? QUOTE OF THE WEEK

We love a good James Clear quote...

"If you're always right, you're not learning. If you're never failing, you're not reaching. The objective is to be right. The objective is to succeed. But if you're always winning, you're undershooting your potential."

- James Clear

?? YOUTUBE?

It's not too late to make these last-minute PD changes to your PPC campaigns! Watch our latest Youtube post to hear Liran's tips.

?? HOT TAKE

Here’s how to get better discount redemption rates next Prime Day.?

By Kate Bray

Many brands are reluctant to run coupons & deals on Prime Day (or ever) because they either don’t want to “cheapen” their brand or because they haven’t seen much of a sales lift in the past from last-minute discount initiatives. There are a number of ways to discount your products on Prime Day or otherwise. Lightning Deals, Deal of the Day, Promo Codes, Coupons, etc. as many of you are probably aware, Prime Day Deals require you to submit your offer within a pre-determined window of time. A window that many brands actually miss, which is where coupons and promo codes’ flexibility comes in handy.

Here’s the problem - too often I’ve seen coupons launched as a hail-mary solution at the very last minute to address unexpected inventory problems or to support sell-through targets set by a bunch of disconnected executives in a room - in response, the brand’s eCommerce team/rep will activate a coupon or send a promo code to their ambassadors to see if it will solve the problem. The result: the coupon or code fizzles, Seller Central’s dashboard shows a microscopic redemption rate, and the brand goes back to the drawing board.?

I’ve been positively haunted by this phenomenon for a long time and was recently delighted to stumble on a report developed by the genius analysts at Statista around how consumers interact with coupons and discount codes as of late.?

With a recession looming over this Q4, here are SEVEN ways to get the most out of your next coupon initiative….especially if it’s happening around this Fall's Prime Day.?

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1??

First, note that Q4 is absolutely the time to discount. Look at Groupon’s quarterly revenue in the chart below…?

People are hunting for discounts during eCommerce’s favorite gifting holiday AND otherwise. People love coupons, period.

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2??

Promote your coupon on these platforms:?

Interesting to see that more coupons are discovered on Facebook than on any other platform. Consider allocating funds to your next influencer campaign according to the data above.?

Post your coupon/code to one or all of these sites to get more traction, but consider how these channels will cloud your attribution strategy. IF you’re more concerned with sell-through, I say go ham. But if you’re attempting to discover where your future campaigns will generate the best return, proceed with caution!?

3??

Send an email to your brand followers

I am truly SHOOK by the number of brands not taking advantage of their Amazon? followers. If you have over 200 untapped followers in your Amazon storefront and you come to me complaining about a poor coupon redemption rate, not to be dramatic but I might literally throw up in your face.?

4??

Use this language:?

You know how some people in the midwest United States call soda “pop”? That's what this is… how most people refer to a coupon code. Consider this when you’re writing briefs for your next influencer campaign.?

5??

Use packaging Inserts

Don’t sleep on inserts, y’all. People love snail mail in this digital age and this is a win/win that has potential to both elevate the unboxing experience while simultaneously rewarding your target customer’s loyalty to the brand.?

6??

Run Sweepstakes?

Spend $500 on a spa card, a gift basket, or even a complimentary brand’s product to incentivize coupon redemptions. People love to be rewarded for redeeming rewards.?

7??

Dont be shy… send reminders

This was the chart that surprised me the most, until it didn’t. People need a reminder to redeem a coupon you’ve given them, especially if they received the code prior to the redemption window. Send a reminder!?

That's all for now. Cheers, good luck this Prime Day, and DON’T FORGET to retarget your audience later this week.

In conclusion, I conclude.

?? QUICK TIP?

Our in-house Amazon operations GURU Mai Pham shared this tip earlier this week.

Don't miss out on Amazon's latest Brand Registry benefits:

- $50 in coupon credits

- $200 in credits for?Amazon Vine

- $100 in credits for?Transparency

- 5% bonus on up to $ 1 million dollars in Branded sales

- $200 in promotional clicks for using?Sponsored Products.?

Only eligible for:

- Professional selling accounts with the first buyable ASIN on or after January 1, 2022, on?Amazon.com

- Only available once per selling account and per brand in the US

??? COME TO OUR LIVE NEXT WEEK!

First of all, yes we know there are FOX sports microphones in this picture. This was a joke, and this was intentional. Second of all, we're gonna get into some webinars this quarter so BUCKLE UP. This isn't the last of our weird webinar creative you'll see and we're not sorry.

Join Liran Hirsckorn and Mansour Norouzi as they dive into Incrementum Digital's post-Prime Day performance review. They're covering ACoS averages, year-over-year analyses, an HOURLY performance breakdown, and tips on how to make the most of your next Prime Day, this Fall.

??QUESTION OF THE WEEK....

Which Prime Day will be bigger this year??

?? CLOSING

That's all. Thanks for reading, and if you're a brand that thinks your ads aren't what they could be, let us do a free audit. Click here to visit our site & get started.