JTBD & The Critical Path - 146: The "Commuter" Car JTBD Interview

JTBD & The Critical Path - 146: The "Commuter" Car JTBD Interview

Bob Moesta Bob Moesta

Bob Moesta

Founder | President & CEO of the Re-Wired Group | Partner at The Majesty Fund

发布日期: 2015年4月9日
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The Critical Path

The Critical Path is a talk show contemplating the causality of success and failure in the evolving story of mobile computing and related industries. Using Apple as a lens to look at existing and emerging tech markets, we try to understand what it means to be great.

Hosted by Horace Dediu.

146: Bob Moesta

April 9, 2015 at 8:45AM ? 1 hour 56 minutes ? Wiki Entry

Bob Moesta demonstrates Jobs to be Done interview technique by speaking with Horace about a car purchase.

Take a listen:

https://5by5.tv/criticalpath/146

Ozren Crnogorac

Agile Coach / Scrum master at One Backlog

3 周

Bob Moesta I have listen to it 5+ time, great show! Now I wanted to share this story with Marko Linke and I can't find any audio. :( Is there a rec available, please?

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Maurice Hogan

Senior Director, Strategy Operations

9 年

Great listen. Interesting how you unpacked the purchase and process leading to the decision. I enjoyed the bit about probing for small details so the interviewee would recall more and more about the process.

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