The Joyful Way to Market Your Coaching Business

Feeling overwhelmed by all the “must-do” marketing advice out there? You’re not alone. As coaches and consultants, we wear so many hats, and when it comes to marketing, it often feels like we’re trying to do everything.?

But you don’t have to burn out before you say, “Enough is enough!”?

And, you don’t need to be on every platform or follow every trend. In fact, trying to do it all might be the very thing holding you back.

Marketing works best when it feels natural and energizing to you.

That’s where your Content Personality? comes in.

I just shared a new article that lays out a better way to market your coaching business—one that’s tailored to your natural strengths so you can stop forcing what doesn’t work and start loving the way you connect with your audience.

You’ll get 35 marketing strategies that work for coaches based on the five Content Personalities? we’ve identified:

• Live (In-Person): Love being face-to-face? Think workshops, retreats, and coffee chats.
• Video: Feel alive when you hit “record”? Tutorials, live streams, or interviews may be your thing.
• Audio: If people say, “I could listen to you talk all day,” explore podcasts, voice messages, or audiograms.
• Visual: Great eye for design? Turn ideas into infographics, templates, or illustrations that stick.
• Written: Got a way with words? Articles, story-based emails, and case studies can build deep connections.

But a word of caution—don’t assume that because you’re naturally gifted in one area, it’s automatically your Content Personality?. I’m a writer, but my business grows best through Live, In-Person events. And believe me—that came as a huge surprise when I took the quiz!??

Ready to dive in??

Start by taking the Content Personality? quiz to find out which type of content plays to your strengths so you can get the most out of the article and learn strategies that work with your Content Personality?.

Marketing that feels joyful works. And when you let it do 90% of the heavy lifting for you, you can put joy back into the heart of your business

Check out 35+ Joyful Marketing Strategies for Coaches now.

If you’re ready to stop forcing what doesn’t work and start growing your business using your Content Personality?, let’s talk! Schedule a free 20-minute call with Amy to find a starting point that feels aligned.

Prefer to chat via email? Drop me a note at [email protected]. I’d love to hear from you.

Love this and want more ideas like it? Join my newsletter and I’ll send you 65 curated story marketing prompts to help you create content using your Content Personality?.