The Joy of Selling
Is Selling a Joy or ...........
Selling has become a key challenge for many Industries and getting the right candidate is again a great cause of concern for most of the Organization. In many situations it is a compromised recruitment which takes place.
What should we do....... Industry experts feel the method / way of selling is changing at a rapid pace. It is true but the traditional way of Selling can never die..... WHY?
Selling is not only based on the Intellecutal part which is ofcourse very essential. AI addresses this with feature comparison, price comparison, your frequency of looking at that product in the site and so on but if I have to generate a sale through empathy, emotional connect, personnel connect we require a Sales Person with extraordinary passion.
Selling is not making the Customer buy our Product or Service. It is making the Customer perceive our Value which we offer through our product or service, which culminates in a buying decision or a delayed buying decision, due to some genuine external factors.
Selling has an equally greater quotient of Body Language which the seller exhibits and equally the buyer exhibits. This influences the buyer to take a decision in the favour of seller if the Sales person observes and leverages it favourably.
The Joy of Selling is exhibitng the passion inside you with out any expectations. Infact Life and Selling are the same. Just sell without thinking about the outcomes / results. (A bit controversial statement)
The drive in you will influence the buyer to take the decision in your favour if not today, tomorrow, but keep selling with a high zeal and passion. We should have that trust and fatih coupled with extraordinary preparation to be of value to the Clients.
In fact the responsibility to build the younger generation is in the hands of Front line Managers / Second line Managers and Senior Sales Professionals, who should ignite the Passion and Joy of Selling. Let us do it.
Thanks for reading this article. Would love to invite your thoughts/opinion/views on the same.
Senior VP - Special Projects , Sun Pharma
3 年Without passion , rest of the skills and competencies are like multiplied by zero .
HR Consultant I CII HR Excellence Assessor I EQ-i 2.0, Hogan, Thomas Profiling, Predictive Index practitioner I MDP XLRI on BEI I SHRM Faculty I Cross knowledge trained Blended Training expert I Training Facilitator
4 年Well said Venkat. Yes, AI do give the edge in technical and price comparison, a sales persons crdibility plays a vital role in the buying process for a customer.