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The corporate world is often criticized for its lack of diversity, specifically when it comes to gender representation. Women have been fighting for fair representation in the workplace for decades, but even when women do make it to the top, their portrayal in the corporate world is often still filtered through the male gaze. Men typically set the expectations for how women should look. However, it's time to break the male gaze and reimagine female bodies in the corporate world. In this article, I will explore what the male gaze is, how it affects women in the workplace, and ways to challenge it. I will also talk about how important it is to show a variety of people and how reimagining female bodies can make the workplace more inclusive and fair for everyone. Lookism can be a big problem that has a big effect on people's lives, especially in the workplace. Studies have shown that physical attractiveness can be a factor in hiring decisions, job performance evaluations, and promotions. People who are deemed more attractive are often perceived as more competent, trustworthy, and likeable, and this can lead to unconscious bias in the workplace. Lookism can also create a hostile work environment for those who don't conform to societal beauty standards. Women, in particular, may face pressure to look a certain way, and this can negatively impact their self-esteem and mental health. Also, lookism can make systemic differences in the workplace worse because some groups may be looked at more closely or treated differently because of how they look. For example, people of color, people with disabilities, and older workers may be subject to greater bias based on their physical appearance. Organizations should be aware of how lookism affects their employees and take steps to make the workplace more welcoming and fair for everyone, no matter how they look. This can be done by starting diversity and inclusion programs, giving training on how to deal with unconscious bias, and making rules against discrimination based on looks. Yes, unfortunately, women do suffer from lookism in the corporate world. Lookism is the discrimination or bias against a person based on their physical appearance. Studies have shown that attractive people are often favored in the workplace, and this bias can extend to hiring, promotions, and other career opportunities. Women are often subjected to greater scrutiny and criticism for their appearance compared to men. They may face pressure to conform to societal beauty standards, which can include expectations regarding weight, clothing, hair, and makeup. This pressure can create a hostile work environment, and it can negatively impact women's career opportunities and advancement. In addition to physical appearance, women may also face bias related to age, race, and other personal characteristics. It is important for organizations to recognize and address these biases to create a more equitable and inclusive workplace for all employees.
No, women do not need to appease the male gaze in the corporate world. The idea that women must present themselves in a way that pleases men or conforms to traditional gender roles is outdated and incorrect. Women should be judged on their professional qualifications, skills, and work performance, not their appearance or ability to conform to societal norms. While it is important to dress appropriately and professionally in the workplace, this applies to both men and women. Women should be able to dress in a way that makes them feel comfortable and confident without fear of being objectified or judged solely based on their appearance. It is crucial for organizations to create inclusive and diverse workplaces that value the contributions of all employees regardless of gender, race, or any other personal characteristics. This means challenging and changing any sexist or discriminatory attitudes and practices that may exist in the corporate world.
The most inspiring story was about Gargi Vachaknavi, who wouldn't let men look at her. According to ancient Indian texts, there is a story in which a philosopher and sage named Yagnavalkya was challenged to a debate by the learned woman philosopher Gargi. During the debate, Gargi asked Yagnavalkya a difficult question, which he was unable to answer. Yagnavalkya then requested that Gargi remove her clothing and ask the question again. Gargi refused, and the debate continued on other topics. However, it is important to note that this story is often interpreted and understood in different ways by different scholars and religious groups. Some may view the story as a testament to Gargi's intellectual prowess and refusal to be objectified, while others may view it as an example of misogyny and the objectification of women.
Let us understand this story in detail.
According to the Brihadaranyaka Upanishad, King Janaka of the Videha Kingdom held a Rajasuya Yagna and invited all the learned sages, kings, and princes of India to participate. The yagna went on for several days. The Yagna fire was fueled with copious amounts of sandalwood, ghee (clarified butter), and barley (cereal grain), which helped to create a sacred and fragrant atmosphere. The large gathering of learned sages impressed Janaka, who is a scholar. He considered picking one of the accomplished scholars who knew the most about Brahman out of the assembled group of elite scholars. He devised a strategy for this and promised a reward of 1,000 cows, each of which had 10 grams of gold dangling from its horns.
The well-known sages Yajnavalkya and Gargi Vachaknavi were two of the many scholars in the galaxy. Yajnavalkya told his disciple Samsrava to drive the cows away and to his house. He did this because he knew that Samsrava, who was the best at Kundalini Yoga, was the disciple with the most spiritual knowledge in the group. The scholars felt that he was taking the prize without challenging it in a debate, which infuriated them. Some local pundits (scholars) didn't want to debate with him because they weren't sure how smart they were. But eight wise people, including Gargi, the only woman in the group, challenged him to a debate. Sages like Asvala, the priest in Janaka's court, Artabhaga, Bhujyu, Ushasta, and Uddalaka debated with him and asked philosophical questions, but Yajnavalkya's convincing responses defeated them. Gargi then had the opportunity to accept the challenge. Gargi, one of the participants in the discussion, questioned Yajnavalkya regarding his assertion of intellectual superiority. She and he frequently argued. The topic of discussion between Gargi and Yajnavalkya was the ultimate "warp" of reality. "Warp" means "the basic foundation or material of a structure or entity.
The first things she talked about with Yajnavalkya were things like the soul's eternal state, which had little to do with real life. She then adopted a different tack and confronted him with pointed inquiries about the world's environment and the question of how everything came to be. When she posed the specific question, "Since this entire world is woven back and forth on water, on what then is it woven back and forth?" she was referring to the well-known cosmological metaphor that expressed the world's unity and fundamental interconnectedness.
The Brihadaranyaka Upanishad (3.6) tells how she asked Yajnavalkya a bunch of questions and how he answered them:
On air, Gargi
On what, then, is air woven back and forth?
In the intermediate regions, Gargi
On what, then, are the worlds of the intermediate regions woven back and forth?
On the worlds of the Gandharvas, Gargi
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She kept asking questions, such as what the universe of the suns was, as well as what the moon, stars, gods, Indra, and Prajapati were. Gargi continued by asking two more inquiries. Gargi questioned, "How does reality weave?" and pleaded with Yajnavalkya to enlighten her.
"That, O Yajnavalkya, which is above the sky, that which is beneath the earth, that which is between these two, sky and earth, that which people call the past, the present, and the future—across what is woven, warp and woof?" Yagnavalakaya answered, "Space."
Gargi was not satisfied and then posed the next question:
"So, pray, across what is space woven, warp, and woof? "
Yajnavalkya replied, "Truly, O Gargi, if someone does sacrifices, worship, and austerity in this world for many thousands of years without knowing that it is eternal, then that person's work is limited. The unseen is woven across this imperishable, O Gargi: space woven, warp and woof."
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She followed up with one last query: "What was Brahman (the world of the imperishable)?"
Yagnavalakya advised Gargi not to continue because doing so would make her lose her mental equilibrium, which brought the conversation to a close. Their conversation at the conference of the learned came to an end after this retort. At the conclusion of the discussion, she did, however, acknowledge Yajnavalkya's superior knowledge by saying, "Venerable Brahmins, you may consider it a great thing if you get off bowing before him. I don't think anyone will win a debate about Brahman against him."
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In the business world, the male gaze is a problem that has been going on for decades. It's a word for how women are treated like objects and sexualized at work, mostly for the pleasure and approval of men. This gaze is a product of a patriarchal system that is designed to keep women in subordinate positions. It's clear from the way women are often shown in ads, where their looks are more important than their brains or careers. This makes women look like things, which can lead to a hostile work environment where their ideas aren't taken seriously and they don't get the same chances for advancement as men. The male gaze can also lead to a lack of diversity in the workplace, with women and people of color being underrepresented in leadership positions. This perpetuates a cycle where those in power, often men, continue to promote and support those who are most like them, which further entrenches the male gaze in the corporate world. It is important to understand how the male gaze affects women and take steps to stop it. We can move toward a more inclusive and diverse corporate culture by rethinking how women are portrayed at work and challenging the stereotypes that have been around for a long time.
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The male gaze is a term that describes the way women are viewed and treated through the eyes of men. This idea has been talked about a lot in the media and entertainment industries, but it is also common in the business world. The male gaze has an impact on how men view and treat women at work, which frequently results in discrimination and unequal treatment. A lot of stereotypes and biases about women are based on how they look, which can hurt their chances of being successful at work. For example, women who are seen as conventionally attractive may be seen as less smart or taken less seriously than their male counterparts. On the other hand, women who don't fit into traditional ideas of beauty may be treated badly or harassed. The male gaze also affects the way women are represented in corporate culture. Women are often portrayed in a sexualized or objectified manner, which reinforces gender stereotypes and perpetuates the idea that women are primarily valued for their appearance. This can create a hostile work environment for women and make it difficult for them to advance in their careers. To break the male gaze in the workplace, it is important to raise awareness of the issue and promote gender equality. This can be done through education and training programs, as well as policies and practices that promote diversity and inclusion. By reimagining female bodies in the corporate world, we can create a more equitable and just workplace for all.
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Since the 1970s, the male gaze has been a part of the business world, and it still is, even in the most modern and forward-thinking workplaces of today. One of the most obvious examples is how women are shown in ads. They are often shown in revealing clothes or in poses that suggest sexuality. This reinforces the idea that women are objects for male pleasure, and it can have a negative impact on their self-esteem and how they are viewed in the workplace. Another example is the language used to describe women in the workplace, where they are often referred to in terms of their physical appearance or personal lives rather than their professional achievements. This can make it difficult for women to be taken seriously and can lead to their being overlooked for promotions or important opportunities. In addition, dress codes can also perpetuate the male gaze in the workplace. Women are often expected to dress in a way that is considered "appropriate" and "professional," which can mean wearing uncomfortable and restrictive clothing that is designed to appeal to the male gaze rather than being practical or comfortable for women to wear. All of these examples contribute to the perpetuation of the male gaze in corporate culture, and it's important for companies to recognize and address these issues if they want to create a more inclusive and equitable workplace for women. By reimagining female bodies in the corporate world and challenging traditional gender roles, we can create a more diverse and welcoming workplace that benefits everyone.
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The male gaze has a significant impact on women's self-esteem and professional advancement. It perpetuates the idea that women's bodies are objects to be looked at and judged, rather than respected as individuals with unique skills and talents. This can lead to women feeling insecure about their appearance and doubting their professional capabilities. In the corporate world, the male gaze can manifest in various ways. For instance, women may be expected to dress a certain way in order to be taken seriously or be given promotions. They may also be subjected to unwanted comments or advances from male colleagues or superiors, which can make them feel uncomfortable and undermine their confidence. Moreover, the male gaze can affect women's opportunities for professional advancement. Studies have shown that women who conform to traditional beauty standards are more likely to be hired and promoted than those who do not. This creates a system where women are valued primarily for their appearance rather than their skills and qualifications. Breaking the male gaze is crucial for creating a more equitable and inclusive corporate environment. This requires not only a shift in attitudes and beliefs but also concrete actions such as implementing policies to prevent harassment and discrimination, diversifying leadership roles, and promoting body positivity and self-acceptance. By reimagining female bodies in the corporate world, we can create a more empowering and supportive environment for all women.
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The male gaze has dominated the corporate world for far too long, frequently treating women as objects and focusing more on how attractive they are than how intelligent they are. This has led to a culture in which women aren't as common in leadership roles and often face discrimination and harassment at work. To solve this problem, it's important to rethink the female body at work and shift the focus from looks to skills. This means that women should be valued for more than just how they look. They should also be valued for their skills, knowledge, and experience. Employers can start by putting in place policies that promote gender equality, such as equal pay, flexible work schedules, and measures to stop discrimination. They can also provide training and development opportunities for women to help them build their skills and confidence in the workplace. Also, it's important to challenge traditional gender roles and stereotypes and build a culture that values diversity and includes everyone. This means promoting positive role models and celebrating women's achievements, as well as encouraging open and respectful communication between men and women. Rethinking how the female body is seen at work is a process that takes time and effort. By putting more emphasis on skills instead of looks, we can make the business world more fair and inclusive, where women can thrive and succeed based on their skills and contributions.
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Strategies to stop the male gaze in the business world can be used at many different levels of an organization. First, it's important to realize that the male gaze isn't just a problem outside the organization; it can also be a problem inside the organization. So, it is very important for the company to have a culture of inclusion and diversity. This can be done by actively recruiting women and people from diverse backgrounds and promoting them to leadership positions. Secondly, companies can take steps to create an environment that is free from harassment and sexism. Setting up clear policies and procedures for dealing with any cases of harassment or discrimination and giving employees regular training on what is and is not okay to do on the job can help. Thirdly, companies can work to change the way women are portrayed in corporate imagery and branding. This can be done by using more diverse images in advertising campaigns and making sure that women are represented in positions of leadership and making decisions. Lastly, it's important to make sure that women have the same chances as men to grow in their careers and move up in the organization. This can be done by offering mentoring and coaching programs and making sure that hiring and promotion decisions are not based on unconscious bias. Overall, getting rid of the male gaze in the business world requires people at all levels of the organization to work together. Companies can make the workplace more fair and empowering for all employees by creating a culture that is open and diverse, putting in place clear policies and procedures, changing how women are portrayed, and giving everyone the same chances to advance in their careers.
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The importance of diversity and inclusivity in the workplace cannot be overstated. In order to create a work environment that is truly representative of the larger society, it is essential that companies commit to hiring a diverse range of employees. This includes women, people of color, members of the LGBTQIA+ community, and individuals with disabilities. When companies prioritize diversity and inclusivity, they create a more welcoming and collaborative work environment. This in turn helps to foster creativity and innovation, as employees bring a variety of perspectives and experiences to the table. Additionally, when employees feel valued and respected for who they are, they are more likely to be engaged and motivated in their work. In terms of breaking the male gaze and reimagining female bodies in the corporate world, diversity and inclusivity are essential. When women are represented at all levels of a company, from entry-level positions to C-suite roles, it helps to counteract the pervasive male gaze that has dominated corporate culture for far too long. This not only empowers women but also helps to create a more inclusive work environment for all employees. Ultimately, companies that prioritize diversity and inclusivity are better positioned to not only attract top talent but also succeed in a rapidly changing business landscape. By embracing diverse perspectives and experiences, companies can drive innovation and creativity and ultimately achieve greater success in their respective industries.
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To break the male gaze and change how people think about women's bodies in the corporate world, it's important to make the workplace more welcoming. Here are some best practices:
By using these best practices, you can create a more welcoming workplace that rethinks the way women's bodies are seen in the corporate world and breaks the male gaze. Not only will this benefit your employees, but it will also lead to a more productive and successful company.
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There are a lot of companies that have broken the male gaze and rethought how women's bodies are seen in the business world. One of these companies is Dove, which launched its "Real Beauty" campaign in 2004. The campaign featured women of various ages, sizes, and races to contest the limited definition of beauty that the media was promoting. Another company that has successfully broken the male gaze is REI. The outdoor gear and clothing company launched a campaign in 2015 called "Force of Nature," which aimed to promote gender equality in the outdoors. The campaign featured women of all shapes and sizes engaging in outdoor activities, challenging the stereotype that outdoor activities are only for men. American Eagle Outfitters' lingerie and activewear brand Aerie is a third business that has successfully subverted the male gaze. The company launched a campaign in 2014 called "Aerie Real," which featured unretouched photos of women of all shapes and sizes. The campaign was a response to the unrealistic beauty standards that were being propagated in the media. These success stories are proof that it is possible to break the male gaze and reimagine female bodies in the corporate world. By promoting diversity, inclusivity, and authenticity, these companies have not only boosted their bottom lines but also helped to create a more positive and empowering image of women in society.
The business world is changing quickly, and women are becoming more and more important in shaping its future. With more and more women joining the workforce and taking on leadership roles, the corporate world is becoming more diverse, inclusive, and equitable. To keep making progress toward equal rights for men and women, it's important for companies to put a high priority on hiring, promoting, and keeping women in all positions and at all levels. This includes giving people flexible work schedules, equal pay for equal work, and chances to move up in their careers. Also, it's important to challenge the gender norms and stereotypes that have been around for a long time in the business world. Breaking the male gaze and reimagining female bodies in business means redefining what it means to be a successful leader and rejecting the idea that success is tied to a certain look, gender, or background. In short, the business world has a bright future, but it will need the active participation and leadership of women to continue breaking down barriers and making workplaces more fair and inclusive for everyone.
I hope that my article about reimagining female bodies in the business world made you think and gave you ideas. It's time to break free from the male gaze and embrace the diversity of female bodies. I urge you to start a conversation at work and question the bad habits that have been around for too long. Let's work together towards creating a more inclusive and accepting environment for all. Remember, change starts with us, and we have the power to make it happen.
If you have any questions or would like to discuss lookism, please do not hesitate to reach out to me at headstrt.com.
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