Joy Of Direct Sales
Jonathan ?? Pritchard
Does your company exhibit at 2+ trade shows a year? What if there's a way to get 2-5x more business from your booth? Would that be worth a conversation?
“Where can I see your show?!” ~Well-meaning people I meet socially.
Unless they work at one of the companies that brings me in for their high-stakes events, there’s probably a near-zero chance they’ll get to see me do my thing.
Enter the “Asheville Mind Reading Show.”
I found a great venue where I can put on the show once a month with a long-term vision of a weekly (if not multiple times a week) performance.
While the show is well-known ground (15,000+ performances ya know. . .), I’m not as familiar with selling tickets to the public.
In fact, that’s one of the parts that I’ve been the least enthusiastic about.
That’s why I’m doing it!
I’m forcing myself to get used to it.
And there’s an interesting pattern I saw in the first performance a couple weeks back & I’m seeing the beginning stages again now that tickets are on sale for November.
There’s an initial wave of interest / purchases.
Then?
Nothing.
Until. . .
EVERYTHING AT THE LAST MINUTE!
SOLD OUT!
That’s the fun of direct sales.
You get immediate feedback & sometimes that immediacy is a whole lotta nothing until it’s an avalanche.
Tickets went on sale this morning and we had about 30% of tickets picked up in a couple hours.
Now I’m settling into the long haul until the couple days before the show when everyone decides to pull the trigger last minute.
I’ll let you know how it goes!
Best thoughts,
~Jonathan “Sold Out” Pritchard