The Journey To Year 2024

Key Consumer Trends To Watch Out For In 2024

1. Media distrust is climbing

The number of Americans who don’t trust the media has grown 24% since Q2 2020.

AI’s also enhanced existing worries about misinformation, which is a theme in this year’s report.?

Partly due to the nature of social platforms and increasing political polarization in some markets, trust in the media has long been in decline. Of the 20+ news services we tracked between 2017-2020, the number of global consumers describing them as trustworthy or accurate generally fell[i].

Current consumer trends set to take over 2024:

• People are excited, but wary, about generative AI – and it’s worth keeping their concerns in mind.?
• Americans expect publishers and brands sharing news to behave responsibly, and many want corporations to take a stand on hot topics.?
• Boomers are doing more scrolling and spending, so they should show up on your marketing strategy.?
• Combat sports demonstrate what short clips can do for brand awareness.?
• With veganism declining, plant-based products could do with a rebrand.?

2. AI excitement is rising, but so is concern

Artificial intelligence is one of the fastest-moving consumer trends right now. And as awareness spreads, attitudes are starting to take shape.?

We often see technology as a double-edged sword and these tools are no different. Many of us are fascinated with AI’s potential, but also intimidated by its explosive growth.

3. Sustainable and Ethical Practices

The push for sustainable and ethical practices has moved from a niche concern to a mainstream demand in a world increasingly conscious of its ecological footprint and societal impact. This paradigm shift is not just a moral awakening but a response to the growing evidence of climate change and social inequality. A recent survey revealed that 73% of global consumers are willing to change their consumption habits to reduce environmental impact. This staggering statistic underscores the importance of this trend.

read more - d-aggretate.com

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