A Journey Through Ayodhya: Tourism Dynamics before, During, and after the Construction of the Shri Ram Mandir
Rajesh Shukla Chief Strategist
Chief Strategist @ National Intellectual Advisory | International Economics
Ayodhya, a city immersed in religious significance and the birthplace of Shri Ram, has long been a popular tourist destination for devotees and history enthusiasts. However, with the construction of the Shri Ram Mandir, tourism in Ayodhya is expected to witness a significant presence of both domestic and international visitors. The majestic temple, designed as per ancient scriptures and adorned with intricate carvings, will undoubtedly serve as a focal point for pilgrims seeking blessings.
Ayodhya’s tourism before & during the construction of Shri Ram Mandir
As per a report, the tourism scenario in India before SHRI RAM Mandir was such that Kerala ranked first as its total revenue (including direct & indirect) from Tourism during 2022 is Rs.35168.42 Crore, showing an increase of 186.25 % over the last year’s figure. This is followed by Goa where more than 4.03 lakh tourists visit.
If you talk about religious tourism, The Golden Temple is in the top place generating 3.5 lakh devotees per year followed by Tirupati which has 2/2.5 lakh devotees per day. Vaishnodevi temple is visited by 75000 devotees per day while Varanasi gets a footfall of 60-70 thousand devotees per day.
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Tourism scenario of Ayodhya post the construction of Shri Ram Mandir
Post the consecration of SHRI RAM Mandir, the number of tourists has gone up to 5 lakh per day in Ayodhya. It is estimated to reach 6 crores by this year end. The entire scenario of the tourism industry in Ayodhya has changed considerably as it is estimated to cross 6 trillion in the next five years.??
The construction of SHRI RAM Mandir will boom economic opportunity. The same has been considered by the government of India and has allocated INR 1 lakh crore exclusively for tourism. Before the Mandir was built Ayodhya had only one railway train and now it has 56 trains running per day. This number will escalate to 1000 trains in the next five years. Currently the airport has 64 chartered aircraft and 35 flights taking off every day. This number is expected to go upto 3 lakh per month in the next two years.????
A Journey Through Ayodhya: Tourism Dynamics before, During, and after the Construction of the Shri Ram MandirAll Top Brand Hotels like Hayat, Fairmount, JW Marriott, Park Hayat have already purchased the land and started building hotels. Today the youth in India have great opportunity to showcase their work in Ayodhya as an experience Center & behind this my vision is that the only book call Ramayana written by Tulsidas which is recited everyday by more than 15 crore people, more than 80 Lakh people are there who read SunderKand daily, also 14 crore people are there who buy daily Hanuman Chalisa.
There are a total of 143 publications dedicated to printing the Hanuman Chalisa, and its popularity is soaring, with copies selling rapidly. Today, we recognize a remarkable opportunity in embracing ‘Ram as a Tourist Attraction.’ The potential within the Ram theme is vast, extending beyond Ayodhya to encompass destinations like Banaras and Mathura. Entrepreneurs are encouraged to envision innovative products and experiences inspired by Ram, such as Ram-themed sarees, dhotis, kurtas, and exploring diverse renditions of the Hanuman Chalisa. Additionally, considering unique ways to present Ram Lalla idols as gifts could unlock further potential. By tapping into this burgeoning market, the Ram sector has the potential to rival established industries like steel. Those who strategize and invest in this sector today stand to establish brands on par with household names like Bisleri and Parle-G within the next decade.
Senior Associate @ Venture Studio Capital | MBA in Sales
10 个月Very useful