The Journey of Rebranding: Evolve X and Lessons Learned Along the Way

Behind Evolve X’s recent rebrand, I’ve re-learned that evolution is rarely a straight line. The journey from She Evolves to Evolve X was intentional and iterative, filled with insights, challenges, and key lessons about accessibility, inclusion, and creativity. This rebrand wasn’t just an internal process; we wanted to leave breadcrumbs along the way—visual and storytelling markers that guided our community through our evolution. Today, I’m excited to share how we created a fresh identity that reflects our deep commitment to lifelong growth, family, and community.

The Journey to Evolve X: A Shared Path of Evolution

She Evolves started as a sacred space for women to reconnect with their truth, reimagine their futures, and unlock their inner power. What began as a sisterhood of 144 women soon became a global movement of transformation, courage, and support. But as we grew, we realized that transformation transcends gender—it’s for everyone.

And that’s when the idea for Evolve X was born. This was more than a rebrand—it was a signal of our commitment to radical inclusion and intergenerational evolution. Evolve X honors She Evolves’ legacy but opens its doors to all genders, families, and communities. We wanted to ensure that this journey was shared and transparent, leaving visual and storytelling markers that invited our community to evolve with us. We didn’t just change the name; we consciously created a narrative trail that allowed our community to be part of the process.

Key Lessons from the Rebrand

1. Designing with Inclusion and Accessibility Rebranding wasn’t simply about creating a new visual identity; it was about making sure our brand spoke to everyone. Inclusivity and accessibility were woven into the design from the very start. Every decision—from color choices to the language we used—was designed with the intent that anyone, regardless of gender, age, or background, could see themselves reflected in our new identity.
2. Breadcrumbs of Insight and Storytelling Throughout the rebranding process, we were intentional about leaving visual and narrative breadcrumbs. Whether it was through sneak peeks on social media or the gradual shift in our language, we wanted our community to feel part of this transformation. Our stories of evolution were consciously shared, building a trail of learning and engagement. It wasn’t just about unveiling a new brand but guiding our community through the same journey of growth that inspired the change.
3. Family-First and Intergenerational by Design A core value of Evolve X is our commitment to family-first and intergenerational well-being. We designed our programs to create spaces where parents, children, and even grandparents could evolve together. This idea of shared evolution is reflected in everything we do—from the visual language that symbolizes unity to the program offerings that serve different generations. Families don’t just grow individually; they grow together, and Evolve X reflects that deeply.

Building the Evolve X Manifesto

With these lessons in mind, we crafted our Evolve X Manifesto—a clear and intentional expression of our values, our mission, and our future. The Manifesto honours the sacred beginnings of She Evolves while embracing the inclusivity and intergenerational growth of Evolve X. It was crucial that, through our rebrand, we honored our roots while leaving space for everyone who believes in continuous evolution to join us.

The Visual Language of Evolve X: A Trail of Growth

Our rebrand wasn’t just an aesthetic update—it was a visual representation of the journey we’ve been on. Every design element of Evolve X, from the bold yet fluid logo to the vibrant colour palette, symbolizes growth, possibility, and togetherness. The visual markers we created along the way weren’t just for the final unveiling—they were part of a shared story. Our community saw the evolution happen in real-time, with each new element acting as a breadcrumb that guided them toward the full picture.

But more than just visuals, our brand had to speak to the soul of our community. We wanted our story of transformation to resonate deeply with each person who has walked this journey with us. That’s why we combined storytelling and design to create a narrative of growth, ensuring that everyone could see how we’ve evolved—and how they’ve been part of that evolution.

What’s Next: Evolve X and Our Commitment to Lifelong Growth

The rebrand isn’t the end of the journey—it’s just the beginning. With Evolve X, we are building a community that values lifelong learning and shared evolution. Whether through our transformative retreats, leadership and family programs, or our commitment to fostering a global intergenerational community, we are focused on empowering people to evolve at every stage of life.

And as we continue to evolve, we’ll keep leaving breadcrumbs of progress—markers that invite our community to walk alongside us in this journey of transformation. From new programs to creative collaborations, every step we take will be an opportunity for our members to engage, learn, and grow together.

Closing Thoughts

Rebranding isn’t just a process of creating something new; it’s a chance to reflect on where you’ve been and consciously decide where you want to go. At Evolve X, our rebrand reflects who we are now and the vision we hold for the future—one of radical inclusion, family-first well-being, and intergenerational growth.

To everyone who has been part of this journey—whether you’ve walked with us since the She Evolves days or you’re just discovering us now—thank you for evolving with us. We are proud of the path we’ve traveled, and we are even more excited for what lies ahead.

Here is me talking about the website.

Here is the new website.

Huge thanks to my co-pilot Steve and our incredible Creative Graphic Designer Maca Melendez for this epic co-creation.

Are you ready to evolve with us?

With deep gratitude and excitement, Sarah Pirie-Nally