the Journey

Australia’s Fashion Designer Lena Kasparian is not only leading her peers in the industry but she is taking the world by storm and nothing will stand in her way to make a splash!

The Australian Born exotic beauty with Armenian heritage holds onto her roots and embraces both ethnic traditions and the creative ability of her culture.

Coming from a family rich with talent, her grandfather on her mothers side was a renowned leather smith and made shoes for the Royal family of Jordan and the elite, and her grandfather on her fathers side was a professional photographer. Growing up in the jewellery trade, gave the designer the ability to learn about retail with quality products and service.

Kasparian then went on to jewellery designer and diamond grading to running the family business, with a wealth of experience and knowledge Kasparian went on to work for the elite jewellers of the world Cartier in the flag ship store located in London.

The award wining designer has been nominated for leading fashion retailer and business person of the year 2 years in a row and has won multi local business awards and has been recognised from major platforms internationally such as world wide branding and femeconomy. Has been featured in numerous magazines and editorials from bridal to vogue and has worked with international photographers.

With a background in modelling the designer is not afraid to stand in front of the camera, not only is self branding so important she is the women behind the label and who better to promote it.

The fashion designer uses her vision to create and her raw talents come to play. From a random dream to a concept idea, which is then put to paper and made to measure, from paper to fabric the unique pieces materialise and a dream is born.

The journey of a visionary is truely inspiring and unstoppable and safe to say the road to success is not a dead end.

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