A journey of learning: From every challenge we overcame, every person we met, every project we did

Terribly clichéd as it may sound, love IS our fuel to keep moving on our work journey every day :)

Founded in 2015, Copylove is the labour of love of Gunjan Pai. She built on her experience of over two decades as a copywriter with Ogilvy & Mather and Lowe Lintas in her early years, and then many agencies and corporates independently – grounds where she gathered invaluable insights on brands and businesses.

?Why we were born

In the thick of the action in advertising and design, Gunjan increasingly felt that copy or content that can make or break a creative did not get its due respect. A gnawing need to hold the copy flag high became the genesis of Copylove in 2015, a work-from-home (WFH) boutique copy and content writing studio.

Yes. You read that right. We made remote work fashionable way before the pandemic.?

With many content firms thronging the marketplace today, we believe we still have the early-mover advantage. In our journey, we are led by a lean, all-women team who combine expertise, passion and undying love for writing. We work from Mumbai, Delhi, Goa, and Bangalore, and most importantly, from our hearts.?We never tire of saying it.?That’s what we believe helps us deliver high-quality, persuasive, and memorable copy that creates the right impact.??

Seven years young

In our journey of seven years, two things have been constant. Our niche in copy and content and the fact that we advocate WFH for better work-life balance. Even when the business scenario changed in 2020, we did not need to pivot our core. But we pivoted the way we approached it. As our clients needed more assurance-based communication in the pandemic, we stepped up our internal communications vertical. If the industry demanded that we go pure-play digital for a while, we did it by learning along the way, and have lived to tell the tale.

Our hearts beat as one

The story of Copylove would be incomplete without sharing the community support we try and extend. We want to play a part in creating a sustainable world and root for a remote working team.?No travel for meetings, as far as possible. No fuel wasted. No time and energy wasted either.

We have also lent pro-bono support in brand communication strategy to a children’s education NGO for almost a decade now and continue to support other NGOs in their communication strategy. But most of all, we are animal lovers. We donate 1% of every invoice we raise toward animal welfare: something that is part of our DNA today.?

Standing strong with love

We are inspired every day, by the conviction of our founder. She is the only parent to her 11-year-old son and her 4-year-old dog. Despite a tumultuous personal journey in just a span of three years when she lost the pillars of her life - her husband (also our erstwhile co-founder), her mother-in-law, and her mother - she stands tall for Copylove. She nurtures Copylove with her love and life as a child, just as she does with her two other children.?

Copylove carries on its journey of love. We live, we learn, we unlearn and re-learn. In short - we do all it takes to make the journey worthwhile.