The Journey from Ideation to Innovation: A Glimpse into Cosmaline's R&D Excellence

As you navigate the supermarket aisles, casually browsing products, you likely spend about 20 seconds contemplating their appeal before tossing them into your cart. But ever wondered what goes on behind the scenes? The process from ideation to realization is long and requires devoted experts who spend hours, days, weeks, months, and years assembling a perfect recipe to produce the perfect product.

Introducing the masterminds of the Cosmaline Research and Development Team—working tirelessly around the clock, crafting optimal formulations, and overcoming daunting challenges to ensure the solutions you seek are nothing short of extraordinary.

Their journey begins with in-depth research, delving into consumer needs and understanding the root causes. If the solution already exists, they gladly take the market's bet and elevate it further; if the market lacks, the real fun begins.

At Cosmaline, our team is a blend of diversity and specialization, meticulousness and open-mindedness, strictness, and fun. Hailing from various backgrounds and fields of study, some are seasoned experts, while others are fresh from universities with big, hungry eyes. Their studious nature ensures no detail goes unnoticed, and their open-mindedness encourages innovative thinking without constraints. Despite their seriousness about work quality, they manage to be the most enjoyable bunch.

Monie, our R&D Manager, wouldn't have it any other way. "It's all about the details in our line of work, and fun is the most important one. In the end, we are people pleasers, and you can't achieve that if you take yourself too seriously. The work is scrutinized, but the process must be an enjoyable journey”.

In this relaxed work environment, creativity flourishes, prompting the team to think outside the box, stay vigilant for emerging trends and innovative technologies, and freely express their ideas. More often than not, these ideas prove fruitful.

So, what's their exact process?

As mentioned earlier, the R&D process kicks off with identifying a consumer need for personal care. This need can manifest in various ways: A new trend making waves worldwide, identified by the R&D internally (this technology is the future, and we should adopt it), brought to us by our consumers (help us embrace our curly hair) or uncovered by our researchers through regular market combing and customer surveys (we discover problems you didn’t know you had). Once a demand is materialized, and the concept is developed, the protocol is set in motion.

Step 1 involves profiling the main target audience for the product and understanding their specific needs and desired benefits. This enables us to determine the product features, select appropriate technologies, establish a competitive edge, and add value. With this information settled, we power through! We source ingredients; prime, sustainable, and eco-friendly ones. We select principal agents, craft the texture, choose the fragrance… basically we put together the most efficient & quality formula we can muster.

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Finally, we focus on designing the overall user experience: packaging, format, and every little other detail, leading to the creation of the first prototype: Soldier Zero. This selfless “hero” will endure the most brutal treatments to set the standard for subsequent iterations. Following excruciating tests, quarantine, quality control, and physical stress tests, we apply the necessary tweaks, measuring its safety, performance & stability. Soldier One subsequently emerges, ready to lead the charge, and this cycle continues until we perfect the product that will steal your heart.

But the R&D contribution doesn’t stop there. We accompany the marketing and creative teams in designing the final label: the wording, the colors, the design, the communication, and all the steps that will make sure the product stands out on shelf. We also closely follow up with procurement making sure the timely sourcing of ingredients and materials, with quality for formulations stability, ingredients safety and performance vs. consumers’ perception. And we are married to production monitoring the launch process and Leadtime. In the end creating the product is the first step; we want to guarantee its impact by keeping an eye on competition, the product’s feasibility as well as the remaining 3P’s. Positioning, placement, and promotion.

That’s in brief our day to day at the Cosmaline R&D labs. It goes without saying that safety, quality, and innovation are at the core of our business and our labs employ a range of rigorous testing and quality control measures to ensure the safety, efficacy, and stability of our products. We often go beyond industry standards through internal benchmarks and advanced testing from Raw Material Analysis, Stability Testing, Safety Assessments, Efficacy Testing, Microbiological Testing, Packaging Compatibility, and Process Validation, to meet European ones. We strictly abide by the updated EU Regulations and seek external testing to ensure compliance whenever needed. Our products conform with many countries’ regulations, are registered, and smoothly shipped and sold in more than 22 countries.

And just like our mother company, Malia Group, The R&D department is increasingly embracing sustainability through multiple avenues: Biodegradable, Natural origin & Renewable Ingredients, Reduced Water Usage, Multifunctional Ingredients, Replacing Controversial Ingredients, Responsible Sourcing, Circular Packaging, and sustainable manufacturing processes with reduced energy consumption and waste generation.

In conclusion, the R&D journey at Cosmaline is a testament to our commitment to excellence, innovation, and sustainability in the personal care industry. With stringent quality control measures and a focus on continuous improvement, we are proud to lead the way in the industry. ?We’re here to create products and make a positive impact on people's lives and the planet.